audience profiling and uses and gratifications

checkpoint one: what is demographic profiling? a basic way of grouping audiences for example according to age, gender and religion.

checkpoint two: what is psychographic profiling? categorise audiences in terms of needs and motivations...targeted directly through their needs and desires.

checkpoint three: why do you think advertisers create these niche nicknames? easy way to define target audience.

checkpoint one: what four motivations for choosing a text did Blumer and Katz suggest? diversion personal relationship personal identity and surveillance see notes for detail.

checkpoint two: what is a cultural code? different socio-economic groups will interpret texts in different ways. For example a working class person will see an issue or game on gun crime and will probably go out and get a gun, whereas a middle class person will read the text and come to the conclusion that this particular group ie black youths are criminals or linked to gun crime.