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'Ofcom defends 9pm watershed'

Ofcom has dismissed claims by a group of MPs that the 9pm watershed is failing to protect young children because they can now access television online.
Giving evidence at a culture, media and sport committee hearing today, the Ofcom chief executive, Ed Richards, denied the regulator had put itself in an "impossible and absurd position" by not doing more to regulate objectionable content on the web.
Richards was responding to claims made by Nigel Evans, the Ribble Valley conservative MP, who argued that Ofcom's powers over broadcasting should be more rigorously applied to internet content.
"It's important to remember that the watershed isn't dead," Richards said.
"Despite the internet, television remains remarkably resilient as a medium. The watershed is still a very important and I think it will remain so for several years."
The cross-party group of MPs raised concerns about services such as the BBC iPlayer, which make it possible for anyone to view post-watershed content at any time of the day.
The Ofcom partner for content and standards, Stuart Purvis, said a lot of the responsibility rested with parents to make sure their children were not watching inappropriate material.
"If you look at the iPlayer, it immediately asks you if you are over 16," Purvis said.
"The question that arises is: Are children going to understand that or are they going to override it?"
He added that new technology had "in a sense disadvantaged parents" who might not necessarily know how to use access locks to protect children from post-watershed content.
However, both Purvis and Richards dismissed suggestions that it was the role of Ofcom on its own to encourage parents to become more aware of their children's online activities.
"We are definitely not the right body to deliver a mass campaign to promote media literacy," Richards said.
"We are not qualified enough to do it. We don't have the skills to do it. I think somebody does have to do that, but it's not the duty of Ofcom.
"That sort of mass campaign to bring parents understanding of literacy issues is not appropriate for us."
Asked by the panel whether he would allow a 10-year-old to watch Channel 4 drama Shameless, Richards replied: "Parents have got to make that judgment. These are matters for parents.
"The issue for us is: Is it in the right place in the schedule? I think it is."
Richards also told MPs that Ofcom would be willing to cooperate if police decided to launch an investigation into ITV's premium-rate phone abuses, but he said the regulator had not yet been approached to provide evidence.
Ofcom's appearance before the culture, media and sport committee comes after the publication of a report by Lord Byron in March on how to protect children on the internet.
Among the key recommendations was the introduction of a national strategy for child internet safety, which involves a self-regulatory approach to internet content.
The Byron report also called for better provision of information to families, after it concluded that there was a "generational digital divide", which meant parents did not feel equipped to protect their children online.