I watched BBC news on Monday 17th December at 10pm and watched BBC news on Tuesday 18th December at 1pm. IN CAPITAL ARE DIFFERENT ASPECTS OF GALTUNG AND RUGE THEORY AND WHY THEIR THEORY RELATES TO THE NEWS STORIES
Monday's news: The top 5 stories were as follows:
1. Personal Data from learner drivers going missing in USA. The company lost personal data from 3million people. THRESHOLD- AS THERE IS A LARGE AMOUNT OF DATA WHICH HAS BEEN LOST. COULD BE MEANINGFUL TO SOME PEOPLE EG THE PEOPLE WHO HAVE BEEN AFFECTED HOWEVER PERSONALLY I DO NOT CARE. THERE IS REFERENCE TO ELITE NATIONS AS IT INVOLVES THE USA.
2. Flooding in Britain is getting worst and 'should be treated almost as if the flooding is terrorism.' THRESHOLD- AS THIS IS A BIG EVENT WHICH PEOPLE NEED TO BE AWARE OF. CONTINUITY- AS FLOODING HAS BEEN AN ISSUE IN ENGLAND.
3. Victory for pensioners as they lost money when the company they work for collasped. FREQUENCY- NOT REALLY THAT FOCUSED ON THIS STORIES OTHER STORIES DID HAVE MORE IMPORTANCE. CONTINUITY- AS THIS STORY HAS BEEN GOING ON FOR SOME TIME
4. Divisions in South Africa as people vote for the new president. REFERENCE TO ELITE NATIONS AND PERSONS
5. England's football manager in a conference about his plans for the furture for the team. REFERENCE TO ELITE PERSONS AS PEOPLE IN ENGLAND ARE ALWAYS IN THE NEED TO HAVE MORE INFORMATION ABOUT THE FOOTBALL
Tuesday's news: The top 4 stories were as follows:
1. Northern Rock- government ensures that people will not lose money. CONTINUITY AS IT HAS BEEN GOING ON FOR SOME TIME. MEANINGFULNESS- AS GOVERNMENT ISSUES ARE INVOVLED AND PEOPLE WHO HAVE LOST THEIR MONEY WILL BE CONCERNED. FREQUENCY IT WAS THE MAIN STORY AND IT WAS ALSO REPEATED AT THE END OF THE NEWS. NEGATIVITY- AS THE COMPANY NOW HAS A BAD REPUTATION HOWEVER THIS MAKES IT ALL THE MORE REASON FOR PEOPLE TO WATCH IT.
2. Visitors to Great Britain are only allowed to stay for 3 months. MEANINGFUL TO PEOPLE WHO HAVE RELATIVES OVERSEAS WHO ARE LOOKING TO SPEND MORE TIME HERE. THRESHOLD OBVIOUSLY IS A BIG THING WHICH IS WHY IT IS IN THE NEWS.
3. Cost of cherries being shipped into England during Christmas time. (and who cares) THRESHOLD IT IS NOT IMPORTANT NEITHER IS IT A MAJOR STORY SO I DON'T KNOW WHY IT IS IN THE NEWS.
4. Savoy hotel- as they will be closing for refurbishment all the items are now on for sale. CONTINUITY AS IT THIS STORY HAS BEEN FEATURED IN PREVIOUS NEWS STORIES. FREQUENCY QUITE ALOT OF TIME FOCUSING ON THIS STORY BUT NOT THE MAIN STORY.
Tuesday 18 December 2007
media guardian story
A home-made TV ad made for just £300 is to air on ITV1 during the Christmas Day screening of Emmerdale.
Nils Elders, 25 - the maker of the animated ad, which has a touch of South Park to it - won a competition held by crisp brand Pringles.
The 40-second ad will be running in an ad slot during the Christmas edition of Emmerdale, which could be watched by up to 10 million viewers.
One media buying agency insider said ITV's rate-card price for an ad in the Christmas Day Emmerdale would be around £60,000.
Elders, who works as a freelance music producer, took just two days to write the lyrics and create the song.
He sings his jingle in the ad - "Jinglin Pringlin" - which features animated dancing Pringles.
Elders produced the ad on his home computer in Aberdeen and has scooped a £2,000 prize from the Procter & Gamble-owned Pringles' competition.
P&G originally only intended to find a jingle to be re-mastered to run over a TV ad.
The company used ad agency Grey for last year's TV ads, featuring footballers Steven Gerrard, Roberto Carlos, Freddie Ljungberg and Francesco Totti practising "keepy-ups" with a Pringles tin.
P&G chose Elders' work for this year's spot from more than 100 other competition entries.
Elders said: "I'm hoping that with the interest from television and the contacts I've made I'll be able to start creating more jingles."
THIS ARTICLE IS ABOUT A GUY WHO MADE A TV ADVERT FOR PRINGLES AND WILL BE SHOWN ON TV DURING CHRISTMAS TIME AS HE WON THE COMPETITION. AS THE ADVERT WILL BE SHOWN DURING EMMERDALE IT IS ESTIMATED THAT UP TO 10MILLION VIEWERS WILL WATCH IT.
Nils Elders, 25 - the maker of the animated ad, which has a touch of South Park to it - won a competition held by crisp brand Pringles.
The 40-second ad will be running in an ad slot during the Christmas edition of Emmerdale, which could be watched by up to 10 million viewers.
One media buying agency insider said ITV's rate-card price for an ad in the Christmas Day Emmerdale would be around £60,000.
Elders, who works as a freelance music producer, took just two days to write the lyrics and create the song.
He sings his jingle in the ad - "Jinglin Pringlin" - which features animated dancing Pringles.
Elders produced the ad on his home computer in Aberdeen and has scooped a £2,000 prize from the Procter & Gamble-owned Pringles' competition.
P&G originally only intended to find a jingle to be re-mastered to run over a TV ad.
The company used ad agency Grey for last year's TV ads, featuring footballers Steven Gerrard, Roberto Carlos, Freddie Ljungberg and Francesco Totti practising "keepy-ups" with a Pringles tin.
P&G chose Elders' work for this year's spot from more than 100 other competition entries.
Elders said: "I'm hoping that with the interest from television and the contacts I've made I'll be able to start creating more jingles."
THIS ARTICLE IS ABOUT A GUY WHO MADE A TV ADVERT FOR PRINGLES AND WILL BE SHOWN ON TV DURING CHRISTMAS TIME AS HE WON THE COMPETITION. AS THE ADVERT WILL BE SHOWN DURING EMMERDALE IT IS ESTIMATED THAT UP TO 10MILLION VIEWERS WILL WATCH IT.
Thursday 13 December 2007
Representation of Asians-Med 4
Representation of Asians in ‘Goodness Gracious Me’
http://youtube.com/watch?v=vFL0w1ruiCM
The link above has been taken from the comedy sketch show ‘Goodness Gracious Me.’ A married Asian couple have received their son’s A level results. The father reads the results which are all A’s in every subject, however in one subject he gets a B. This grade is not bad, however this suggests that Asian parents want their child to get all A’s. This show satirises Asians as they all want their child to get good grades and go onto the best university (this is shown when the mother tells the father that their son is going to do medicine at Cambridge). Also the scene includes many stereotypes and labels which have been attached to Asians.
http://youtube.com/watch?v=vFL0w1ruiCM
The link above has been taken from the comedy sketch show ‘Goodness Gracious Me.’ A married Asian couple have received their son’s A level results. The father reads the results which are all A’s in every subject, however in one subject he gets a B. This grade is not bad, however this suggests that Asian parents want their child to get all A’s. This show satirises Asians as they all want their child to get good grades and go onto the best university (this is shown when the mother tells the father that their son is going to do medicine at Cambridge). Also the scene includes many stereotypes and labels which have been attached to Asians.
Thursday 6 December 2007
media guardian story
The billionaire founder of Facebook has apologised to the website's 57 million devotees for its handling of a controversial advertising feature which has sparked furious protests about privacy.
Mark Zuckerberg admitted last night that the social networking site had made "lots of mistakes" in introducing Beacon - a feature which tracks members' activities elsewhere on the internet.
The ad program prompted 69,000 people to sign up to an online petition entitled "Facebook, stop invading my privacy!". Many accused the site of adopting Big Brother tactics to make money.
In a blog entry posted yesterday, Zuckerberg said: "We've made a lot of mistakes building this feature, but we've made even more with how we've handled them. We simply did a bad job with this release, and I apologise for it."
Beacon works by gathering information from other websites about members' online spending habits. Facebook has justified it as an initiative to share people's tastes - for example, by recommending recently purchased DVDs or books to members' friends. But to the anger of users, the feature was initially set up to work automatically unless they opted out of it. Facebook has now changed it to an "opt in" program.
The controversy has been one of the worst in the short life of Facebook, which was established in February 2004 and has rapidly become a global phenomenon. Microsoft recently bought a minority stake in the website, through a deal valuing the venture at $15bn (£7.3bn) which gave Zuckerberg, 23, an estimated paper fortune of $3bn.
Not everybody was impressed with Zuckerberg's apology.
One American member, Andrew Chandler, wrote: "This blog seems to be just another crap piece of PR trying to save face at Facebook."
THIS ARTICLE IS ABOUT PEOPLE WHO ARE ON FACEBOOK AND ARE AGAINST THE IDEA THAT FACEBOOK ARE RELEASING INFORMATION ABOUT PEOPLE THAT HAVE JOINED HOWEVER THEY HAVE NOT GIVEN FACEBOOK PERMISSION TO SEND OUT THEIR DETAILS. I THINK THIS ARTICLE IS IMPORTANT BECAUSE MANY PEOPLE HAVE JOINED FACEBOOK AND PEOPLE ARE ALWAYS TALKING ABOUT ARGHHH GET OVER FACEBOOK IT IS NOT THAT GREAT AS YOU THINK!!!!!
Mark Zuckerberg admitted last night that the social networking site had made "lots of mistakes" in introducing Beacon - a feature which tracks members' activities elsewhere on the internet.
The ad program prompted 69,000 people to sign up to an online petition entitled "Facebook, stop invading my privacy!". Many accused the site of adopting Big Brother tactics to make money.
In a blog entry posted yesterday, Zuckerberg said: "We've made a lot of mistakes building this feature, but we've made even more with how we've handled them. We simply did a bad job with this release, and I apologise for it."
Beacon works by gathering information from other websites about members' online spending habits. Facebook has justified it as an initiative to share people's tastes - for example, by recommending recently purchased DVDs or books to members' friends. But to the anger of users, the feature was initially set up to work automatically unless they opted out of it. Facebook has now changed it to an "opt in" program.
The controversy has been one of the worst in the short life of Facebook, which was established in February 2004 and has rapidly become a global phenomenon. Microsoft recently bought a minority stake in the website, through a deal valuing the venture at $15bn (£7.3bn) which gave Zuckerberg, 23, an estimated paper fortune of $3bn.
Not everybody was impressed with Zuckerberg's apology.
One American member, Andrew Chandler, wrote: "This blog seems to be just another crap piece of PR trying to save face at Facebook."
THIS ARTICLE IS ABOUT PEOPLE WHO ARE ON FACEBOOK AND ARE AGAINST THE IDEA THAT FACEBOOK ARE RELEASING INFORMATION ABOUT PEOPLE THAT HAVE JOINED HOWEVER THEY HAVE NOT GIVEN FACEBOOK PERMISSION TO SEND OUT THEIR DETAILS. I THINK THIS ARTICLE IS IMPORTANT BECAUSE MANY PEOPLE HAVE JOINED FACEBOOK AND PEOPLE ARE ALWAYS TALKING ABOUT ARGHHH GET OVER FACEBOOK IT IS NOT THAT GREAT AS YOU THINK!!!!!
Sunday 2 December 2007
effects theory
The ‘Effects Theory’ suggests that the audience are passive and therefore believe all the ideas and values they see in the media. A concept which is associated with the ‘Effects Theory’ is the ‘Hypodermic Needle Model’. It states that as the audience are passive, this concept injects ruling class ideologies and values into the audience, as a result creating a hegemonic society as the ruling class pass down their values and ideologies and as the audience as passive, they will believe these ideologies and will not oppose to them. This creates a false class consciousness, as the audience are unaware that they are being exploited. This idea derives from Karl Marx, as he stated that the Bourgeoisie, who are the ruling class, exploit the Proletariat who are the working class. They pay them low wages and as a result keep the profits high. Marx decided that they are unaware of this exploitation and therefore decided that there is false class consciousness. This leads onto the idea of Ideological State Apparatus, which is a concept by Althusser. He stated that these apparatuses, being institutions such as government, police and education pass down values to the audience, this is relevant to Marx as all these institutions are owned or run by ruling class people so therefore the ideas that they pass down are of the ruling class. However, there are criticisms to the ‘Effects Theory’. Firstly, this theory assumes that all consumers of texts are passive they fail to look at audiences who are active and therefore media literate. The ‘Two Step Flow’ concept looks at audiences who are more active and discuss what they consume with other members. From this they are gaining a different opinion and may believe this rather than the ones they get from their initial consumption of the text. Albert Cohen’s concept of the ‘moral panic’ is also significant with this theory. Society assumes that individual acts are lead by what they consume from the media. For example, young boys who play video games involving stealing cars are said that they will carry out these deviant acts in society. However this is a very basic assumption. This concept assumes that the audience are still passive which is not entirely true. Personally, I disagree with this theory to a certain extent as is largely based on the audience being a passive audience; this can be true in many cases as we believe what the government and police say to us. Similarly, I feel that there are many individuals, especially in contemporary society, as there are more people going onto further education, and therefore are media literate.
media guardian story
BBC1 has commissioned a new Australian daytime soap called Out of the Blue.
Though long-running show Neighbours comes to an end on BBC1, the channel will keep an Antipodean flavour with a new show set in Sydney.
Out of the Blue will begin shooting in the new year and is set in the Sydney beach resort of Manly.
The story opens when a group of thirtysomething friends return to their home town for a high school reunion.
However, the celebrations are brought to an abrupt end when one of the group is murdered.
Out of the Blue is being made by Southern Star Entertainment, the company behind hits such as The Secret Life of Us and Love My Way.
The BBC has ordered 130 half-hour episodes of Out of the Blue, which will run in an as yet unspecified slot in daytime.
Jane Tranter, the BBC fiction controller, said: "This is an ambitious project that we think will break new ground, at the same time as providing daytime audiences with a compelling and intriguing watch.
"The experience and expertise of Southern Star Entertainment in this area, combined with the strength of the series proposal made this an exciting project, and we look forward to working on it with them."Hugh Mars, the chief executive of Southern Star Group, added: "This is definitely one of the most significant productions Southern Star has undertaken in recent years.
"To have the support of a great partner like the BBC enables us to create a programme that will be full of life, contemporary and very broad in its appeal."The BBC's negotiations were handled by the programme acquisition controller, George McGhee, and the head of series, Sue Deeks.
BBC1 has already started juggling the schedule in anticipation of the departure of Neighbours for Channel Five next year.
Hit show Doctors, which this week won the Royal Television Society's prestigious craft and design judges award, now runs in Neighbours' old lunchtime slot of 1.40pm and is performing well.
The long-running Ramsay Street soap now airs at 2.10pm but is still repeated at 5.35pm.
There is speculation that Neighbours will finish on BBC1 in January and begin on Five in March.
It is still not confirmed what will replace Neighbours in the 5.35pm slot, although the BBC is mulling the idea of it going to BBC2 quiz Weakest Link.
BBC STARTING TO SHOW A NEW AUSTRAILIAN PROGRAMME CALLED OUT OF THE BLUE. IT IS MADE BY SOUTHERN STAR ENTERTAINMENT. THIS SHOW WILL TAKE OVER THE SLOT WHICH NEIGHBOURS ORIGINALLY HAD WHICH IS NOW MOVING TO CHANNEL 5 IN JANUARY. OUT OF THE BLUE WILL WILL TAKE OVER THE 1.40 SLOT BUT BBC HAVE YET TO DECIDE WHAT TO PUT ON DURING THE 5.35 SLOT WHICH IS WHEN NEIGHBOURS IS REPEATED.
Though long-running show Neighbours comes to an end on BBC1, the channel will keep an Antipodean flavour with a new show set in Sydney.
Out of the Blue will begin shooting in the new year and is set in the Sydney beach resort of Manly.
The story opens when a group of thirtysomething friends return to their home town for a high school reunion.
However, the celebrations are brought to an abrupt end when one of the group is murdered.
Out of the Blue is being made by Southern Star Entertainment, the company behind hits such as The Secret Life of Us and Love My Way.
The BBC has ordered 130 half-hour episodes of Out of the Blue, which will run in an as yet unspecified slot in daytime.
Jane Tranter, the BBC fiction controller, said: "This is an ambitious project that we think will break new ground, at the same time as providing daytime audiences with a compelling and intriguing watch.
"The experience and expertise of Southern Star Entertainment in this area, combined with the strength of the series proposal made this an exciting project, and we look forward to working on it with them."Hugh Mars, the chief executive of Southern Star Group, added: "This is definitely one of the most significant productions Southern Star has undertaken in recent years.
"To have the support of a great partner like the BBC enables us to create a programme that will be full of life, contemporary and very broad in its appeal."The BBC's negotiations were handled by the programme acquisition controller, George McGhee, and the head of series, Sue Deeks.
BBC1 has already started juggling the schedule in anticipation of the departure of Neighbours for Channel Five next year.
Hit show Doctors, which this week won the Royal Television Society's prestigious craft and design judges award, now runs in Neighbours' old lunchtime slot of 1.40pm and is performing well.
The long-running Ramsay Street soap now airs at 2.10pm but is still repeated at 5.35pm.
There is speculation that Neighbours will finish on BBC1 in January and begin on Five in March.
It is still not confirmed what will replace Neighbours in the 5.35pm slot, although the BBC is mulling the idea of it going to BBC2 quiz Weakest Link.
BBC STARTING TO SHOW A NEW AUSTRAILIAN PROGRAMME CALLED OUT OF THE BLUE. IT IS MADE BY SOUTHERN STAR ENTERTAINMENT. THIS SHOW WILL TAKE OVER THE SLOT WHICH NEIGHBOURS ORIGINALLY HAD WHICH IS NOW MOVING TO CHANNEL 5 IN JANUARY. OUT OF THE BLUE WILL WILL TAKE OVER THE 1.40 SLOT BUT BBC HAVE YET TO DECIDE WHAT TO PUT ON DURING THE 5.35 SLOT WHICH IS WHEN NEIGHBOURS IS REPEATED.
Friday 30 November 2007
uses and gratifications and me
Blumler and Katz
Diversion: I watch music videos or anything on mtv to escape from everyday routine eg doing homework.
Personal Relationships:I watch neighbours and eastenders, however, i do not feel that i watch these texts for emtional interaction
Personal Identity:constructing identity from characters in media text...i dont think i do
Surveillance: I watch the news somtimes, weather reports
Denis McQuail
Information:the news i guess
Learning: some documentries esp the ones on channel 4
Personal Identity:dont have anything to say for this one( i have to say mr bush i dnt think every heading is relevant to every person)
Intergration and social interaction:?
Entertainment: watching films i love watching films dont mind the genre!but not movies like harry potter and lord of the rings
Diversion: I watch music videos or anything on mtv to escape from everyday routine eg doing homework.
Personal Relationships:I watch neighbours and eastenders, however, i do not feel that i watch these texts for emtional interaction
Personal Identity:constructing identity from characters in media text...i dont think i do
Surveillance: I watch the news somtimes, weather reports
Denis McQuail
Information:the news i guess
Learning: some documentries esp the ones on channel 4
Personal Identity:dont have anything to say for this one( i have to say mr bush i dnt think every heading is relevant to every person)
Intergration and social interaction:?
Entertainment: watching films i love watching films dont mind the genre!but not movies like harry potter and lord of the rings
Sunday 25 November 2007
media guardian story
Free newspaper Metro is making in excess of £8m profit a year and will overtake the circulation of the Daily Mirror within 12 to 18 months, its managing director said today.
The national freesheet Metro, which is owned by Daily Mail parent company Associated Newspapers, boosted its distribution to 1,358,890 in October, an increase of 10.6% from the previous month.
In contrast, the Daily Mirror, Britain's third biggest-selling daily, sold an average of 1,525,477 copies a day in October, a fall of 4.68% year on year.
Steve Auckland, the managing director of Associated Newspapers' free newspapers division, said today that Metro recently added 250,000 nationwide to its distribution and plans to further increase this in 12 to 18 months' time.
During this period it would overtake the Mirror, he said.
"We will do in this time either by us putting on copies or them losing copies," he added. "I think in the next 12 to 18 months."
Auckland revealed that the free morning paper's annual profit - which is shared with its publishing partners around the country - was "slightly higher" than £8m a year.
He did not disclose details of the freesheet's planned expansion, but said it would include new geographic areas over and above its current 16 cities.
However, it would not be signing deals with new distribution partners, he said. These include Associated's sister company Northcliffe, the Mirror's owner Trinity Mirror and MEN, part of the Guardian Media Group, owner of MediaGuardian.co.uk.
Auckland appeared to forecast that Associated would have to fight to retain its exclusive morning distribution contract on the London Underground when it expires in three years' time.
"We can hand distribute if we need to," he said, suggesting that even if Associated lost the contract to use Tube dump bins, Metro would employ the expensive tactic of hiring people to distribute the freesheet each morning.
Auckland is also responsible for London afternoon freesheet London Lite, which is fighting News International's the London Paper.
Auckland claimed that London Lite has a greater readership despite the paper's audited distribution trailing its rival by nearly 100,000 copies.
London Lite's revenue has "exceeded expectations", but the paper was years away from making a profit, Auckland said.
He expressed doubts about the London Paper's claim that it would move into profit in two years.
"If they do that they are miracle workers," Auckland said. "We say that at Lite that will take us five years."
THIS STORY IS ABOUT METRO MAKING MORE MONEY THAN THE DAILY MIRROR AND ARE LOOKING TO TAKE OVER THEIR CIRCULATION WITHIN 12-18 MONTHS. THE METRO ARE PLANNING TO APPEAL TO MORE AREAS AS WELL AS THE CURRENT 16 CITIES THEY TARGET AT THE MOMENT. METRO PLAN TO HIRE PEOPLE TO DISTRIBUTE THE PAPER TO CONSUMERS. PERSONALLY, I AM GLAD THAT THE METRO IS DOING WELL I HOPE THAT IT CONTINUES TO DO WELL RATHER THAN THE 'TRASHY' NEWSPAPERS OUT THERE LIKE THE SUN!!
The national freesheet Metro, which is owned by Daily Mail parent company Associated Newspapers, boosted its distribution to 1,358,890 in October, an increase of 10.6% from the previous month.
In contrast, the Daily Mirror, Britain's third biggest-selling daily, sold an average of 1,525,477 copies a day in October, a fall of 4.68% year on year.
Steve Auckland, the managing director of Associated Newspapers' free newspapers division, said today that Metro recently added 250,000 nationwide to its distribution and plans to further increase this in 12 to 18 months' time.
During this period it would overtake the Mirror, he said.
"We will do in this time either by us putting on copies or them losing copies," he added. "I think in the next 12 to 18 months."
Auckland revealed that the free morning paper's annual profit - which is shared with its publishing partners around the country - was "slightly higher" than £8m a year.
He did not disclose details of the freesheet's planned expansion, but said it would include new geographic areas over and above its current 16 cities.
However, it would not be signing deals with new distribution partners, he said. These include Associated's sister company Northcliffe, the Mirror's owner Trinity Mirror and MEN, part of the Guardian Media Group, owner of MediaGuardian.co.uk.
Auckland appeared to forecast that Associated would have to fight to retain its exclusive morning distribution contract on the London Underground when it expires in three years' time.
"We can hand distribute if we need to," he said, suggesting that even if Associated lost the contract to use Tube dump bins, Metro would employ the expensive tactic of hiring people to distribute the freesheet each morning.
Auckland is also responsible for London afternoon freesheet London Lite, which is fighting News International's the London Paper.
Auckland claimed that London Lite has a greater readership despite the paper's audited distribution trailing its rival by nearly 100,000 copies.
London Lite's revenue has "exceeded expectations", but the paper was years away from making a profit, Auckland said.
He expressed doubts about the London Paper's claim that it would move into profit in two years.
"If they do that they are miracle workers," Auckland said. "We say that at Lite that will take us five years."
THIS STORY IS ABOUT METRO MAKING MORE MONEY THAN THE DAILY MIRROR AND ARE LOOKING TO TAKE OVER THEIR CIRCULATION WITHIN 12-18 MONTHS. THE METRO ARE PLANNING TO APPEAL TO MORE AREAS AS WELL AS THE CURRENT 16 CITIES THEY TARGET AT THE MOMENT. METRO PLAN TO HIRE PEOPLE TO DISTRIBUTE THE PAPER TO CONSUMERS. PERSONALLY, I AM GLAD THAT THE METRO IS DOING WELL I HOPE THAT IT CONTINUES TO DO WELL RATHER THAN THE 'TRASHY' NEWSPAPERS OUT THERE LIKE THE SUN!!
Thursday 22 November 2007
audience profiling and uses and gratifications
checkpoint one: what is demographic profiling? a basic way of grouping audiences for example according to age, gender and religion.
checkpoint two: what is psychographic profiling? categorise audiences in terms of needs and motivations...targeted directly through their needs and desires.
checkpoint three: why do you think advertisers create these niche nicknames? easy way to define target audience.
checkpoint one: what four motivations for choosing a text did Blumer and Katz suggest? diversion personal relationship personal identity and surveillance see notes for detail.
checkpoint two: what is a cultural code? different socio-economic groups will interpret texts in different ways. For example a working class person will see an issue or game on gun crime and will probably go out and get a gun, whereas a middle class person will read the text and come to the conclusion that this particular group ie black youths are criminals or linked to gun crime.
checkpoint two: what is psychographic profiling? categorise audiences in terms of needs and motivations...targeted directly through their needs and desires.
checkpoint three: why do you think advertisers create these niche nicknames? easy way to define target audience.
checkpoint one: what four motivations for choosing a text did Blumer and Katz suggest? diversion personal relationship personal identity and surveillance see notes for detail.
checkpoint two: what is a cultural code? different socio-economic groups will interpret texts in different ways. For example a working class person will see an issue or game on gun crime and will probably go out and get a gun, whereas a middle class person will read the text and come to the conclusion that this particular group ie black youths are criminals or linked to gun crime.
Tuesday 20 November 2007
The UK's main terrestrial broadcasters have agreed a joint blueprint for the roll-out of high definition TV services on Freeview.
The BBC, ITV, Channel 4 and Channel Five have signed a "non-binding memorandum of understanding" that could see the introduction of HD channels on Freeview by late 2009.
The landmark agreement represents a major volte face by the broadcasters.
They had maintained there would not be enough capacity on Freeview for HD channels unless media watchdog Ofcom set aside capacity freed up by digital switchover.
The broadcasters are part of lobby group HD for All, which has been pushing for capacity to be set aside for HD channels rather than auctioned off - as Ofcom would prefer.
As recently as May, ITV's executive chairman, Michael Grade, maintained that launching HD channels using existing spectrum would present "insurmountable practical, legal and financial hurdles".
Today's agreement between the broadcasters comes ahead of an announcement by Ofcom tomorrow morning of a consultation into the future of digital terrestrial television.
The first services to be launched will be BBC HD, which was approved by the BBC Trust yesterday, ITV HD and Channel 4 HD.
Channel Five's service will follow as soon as capacity is available and by 2012 at the latest.
The agreement involves the use of new technologies to increase capacity on Freeview and a rearrangement of some of the channels carried on Freeview,
One of the BBC's two Freeview multiplexes will need to be set aside to make the launch of the HD channels possible.
The proposed agreement will require approval from the BBC Trust, as well as regulatory approval from Ofcom.
Sky is already a major HD player, having launched its own service in May 2006. It has so far signed up around 360,000 customers.
Channel 4 plans to launch an HD service on Sky in December, while the BBC has been trialling an HD channel on digital satellite and cable TV.
THIS ARTICLE IS ABOUT HD JOINING FREE-VIEW CHANNELS. THERE HAS BEEN AN ISSUE THAT THERE ARE NOT ENOUGH CHANNELS TO PROVIDE THE HD CHANNELS UNLESS OFCOM SET ASIDE SOME CHANNELS. THE CHANNELS WILL NEED PERMISSION WITH THE BBC THEY NEED IT FROM THE BBC TRUST AS WELL AS OFCOM.
The BBC, ITV, Channel 4 and Channel Five have signed a "non-binding memorandum of understanding" that could see the introduction of HD channels on Freeview by late 2009.
The landmark agreement represents a major volte face by the broadcasters.
They had maintained there would not be enough capacity on Freeview for HD channels unless media watchdog Ofcom set aside capacity freed up by digital switchover.
The broadcasters are part of lobby group HD for All, which has been pushing for capacity to be set aside for HD channels rather than auctioned off - as Ofcom would prefer.
As recently as May, ITV's executive chairman, Michael Grade, maintained that launching HD channels using existing spectrum would present "insurmountable practical, legal and financial hurdles".
Today's agreement between the broadcasters comes ahead of an announcement by Ofcom tomorrow morning of a consultation into the future of digital terrestrial television.
The first services to be launched will be BBC HD, which was approved by the BBC Trust yesterday, ITV HD and Channel 4 HD.
Channel Five's service will follow as soon as capacity is available and by 2012 at the latest.
The agreement involves the use of new technologies to increase capacity on Freeview and a rearrangement of some of the channels carried on Freeview,
One of the BBC's two Freeview multiplexes will need to be set aside to make the launch of the HD channels possible.
The proposed agreement will require approval from the BBC Trust, as well as regulatory approval from Ofcom.
Sky is already a major HD player, having launched its own service in May 2006. It has so far signed up around 360,000 customers.
Channel 4 plans to launch an HD service on Sky in December, while the BBC has been trialling an HD channel on digital satellite and cable TV.
THIS ARTICLE IS ABOUT HD JOINING FREE-VIEW CHANNELS. THERE HAS BEEN AN ISSUE THAT THERE ARE NOT ENOUGH CHANNELS TO PROVIDE THE HD CHANNELS UNLESS OFCOM SET ASIDE SOME CHANNELS. THE CHANNELS WILL NEED PERMISSION WITH THE BBC THEY NEED IT FROM THE BBC TRUST AS WELL AS OFCOM.
effects theory
checkpoint one: The culture industry is the rise of media industries on society. It states that society controls almost everything including culture. the bourgeosie set ideologies and values that they pass down to classes are of their view eg the government.
checkpoint two:Desensitised means less sensitive. this relates to media as movies and documentaries will be shown in contemporary society rather than in previous years where there may have been ethics to consider for example the documentaries on Islam and other religious programmes
checkpoint two:Desensitised means less sensitive. this relates to media as movies and documentaries will be shown in contemporary society rather than in previous years where there may have been ethics to consider for example the documentaries on Islam and other religious programmes
Friday 9 November 2007
Sir David and Sir Frederick Barclay-34
Job: owners of the Telegraph Group, Press Holdings
Age: 72
Industry: publishing
Circulation: Daily Telegraph 894,258, Sunday Telegraph 655,047 (May 2007), Spectator 72,034
Worth: £1.8bn2006
ranking: 30
*bought it for £665m three years ago.
*In the past 12 months, the Daily Telegraph had yet another new editor in Will Lewis (replacing John Bryant
*the papers have moved from Canary Wharf to new high-tech offices in Victoria, central London, as they belatedly embraced the digital age.
*Sir David and Sir Frederick Barclay have a reputation for being hands-off owners, deferring the running of the Telegraph Group to its chairman, Sir David's son Aidan Barclay, and chief executive Murdoch MacLennan.
Age: 72
Industry: publishing
Circulation: Daily Telegraph 894,258, Sunday Telegraph 655,047 (May 2007), Spectator 72,034
Worth: £1.8bn2006
ranking: 30
*bought it for £665m three years ago.
*In the past 12 months, the Daily Telegraph had yet another new editor in Will Lewis (replacing John Bryant
*the papers have moved from Canary Wharf to new high-tech offices in Victoria, central London, as they belatedly embraced the digital age.
*Sir David and Sir Frederick Barclay have a reputation for being hands-off owners, deferring the running of the Telegraph Group to its chairman, Sir David's son Aidan Barclay, and chief executive Murdoch MacLennan.
media guardian story weeek6
Weakest Link tipped for Neighbours slot
Tara Conlan
Guardian Unlimited
Thursday November 8 2007
Robinson: could front The Weakest Link on BBC1. Photograph: BBC
BBC2 quiz The Weakest Link has emerged as the leading contender to replace Neighbours when the long-running soap leaves BBC1 early next year.
Discussions have been taking place within the corporation to transfer the Anne Robinson-fronted show to BBC1 - a move that would push flagship children's shows Blue Peter and Newsround back to an earlier time slot.
The move is likely to boost BBC1's ratings but anger those children who are not home in time to see some of their favourite programmes.
The thorny issue of how to replace Neighbours has been taxing top BBC executives ever since Five snatched the rights to the Australian show in May.
It is understood that BBC Vision director Jana Bennett is in favour of the proposal to move The Weakest Link to BBC1.
The problem is that the quiz runs for 45 minutes whereas Neighbours, which has been a BBC1 stalwart for 21 years, runs for just 25 minutes between 5.35pm and 6pm.
Talks have been taking place with the show's producers to reduce the caustic quiz to a 30-minute running time.
However, it is understood they feel the format would be damaged by cutting it to half an hour and want to keep it at 45 minutes.
Beginning The Weakest Link at 5.15pm would have a knock-on effect on children's programmes such as Blue Peter.
It would have to begin at 4.45pm, rather than 5pm, meaning some young viewers would miss it if they were not back from school in time.
Another show that might be moved is news programme Newsround, which usually airs at 5.25pm.
The Weakest Link currently airs every weekday between 5.15pm and 6pm on BBC2 and averages an audience of around 2.4 million viewers.
It is not yet clear if the total amount of hours of children's programmes would be reduced.
One insider said the whole two-hour block could remain, but simply be shunted back to begin earlier at 3.15pm to accommodate The Weakest Link.
But another source warned the move would send out the wrong signals about the BBC's priorities.
"At 4.45pm, many children are not home from school yet. The BBC talks about investing in the future of young children and isn't that one of the reasons it exists - yet it's now considering pushing back children's shows for an adult quiz."
The source added: "When the BBC was bidding for a new licence fee it constantly went on about its public service credentials. Who would have thought a year later this would be being proposed?"
ITV has already seen the ratings benefits of cutting back on children's programmes in favour of more quizzes and repeats of classic dramas.
But the move has been attacked by children's campaigners and teachers.
A BBC spokesman said: "A number of options are being discussed but no decision has been made on what will replace Neighbours."
THIS ARTICLE IS ABOUT WEAKEST LINK TAKING OVER NEIGHBOURS AS IT WILL BE LEAVING BBC1 NEXT YEAR. THEY ARE THINKING OF SHOWING NEWSROUND AT AN EARLIER TIME, HOWEVER EVEN THOUGH THE MOVE IS LOOKING TO BOOST RATINGS; IT WILL ANNOY SOME CHILDREN AS THEY ARE NOT HOME IN TIME TO WATCH NEWSROUND. NEIGHBOURS WILL BE MOVING BECAUSE CHANNEL 5 'SNATCHED' THE RIGHTS.
Tara Conlan
Guardian Unlimited
Thursday November 8 2007
Robinson: could front The Weakest Link on BBC1. Photograph: BBC
BBC2 quiz The Weakest Link has emerged as the leading contender to replace Neighbours when the long-running soap leaves BBC1 early next year.
Discussions have been taking place within the corporation to transfer the Anne Robinson-fronted show to BBC1 - a move that would push flagship children's shows Blue Peter and Newsround back to an earlier time slot.
The move is likely to boost BBC1's ratings but anger those children who are not home in time to see some of their favourite programmes.
The thorny issue of how to replace Neighbours has been taxing top BBC executives ever since Five snatched the rights to the Australian show in May.
It is understood that BBC Vision director Jana Bennett is in favour of the proposal to move The Weakest Link to BBC1.
The problem is that the quiz runs for 45 minutes whereas Neighbours, which has been a BBC1 stalwart for 21 years, runs for just 25 minutes between 5.35pm and 6pm.
Talks have been taking place with the show's producers to reduce the caustic quiz to a 30-minute running time.
However, it is understood they feel the format would be damaged by cutting it to half an hour and want to keep it at 45 minutes.
Beginning The Weakest Link at 5.15pm would have a knock-on effect on children's programmes such as Blue Peter.
It would have to begin at 4.45pm, rather than 5pm, meaning some young viewers would miss it if they were not back from school in time.
Another show that might be moved is news programme Newsround, which usually airs at 5.25pm.
The Weakest Link currently airs every weekday between 5.15pm and 6pm on BBC2 and averages an audience of around 2.4 million viewers.
It is not yet clear if the total amount of hours of children's programmes would be reduced.
One insider said the whole two-hour block could remain, but simply be shunted back to begin earlier at 3.15pm to accommodate The Weakest Link.
But another source warned the move would send out the wrong signals about the BBC's priorities.
"At 4.45pm, many children are not home from school yet. The BBC talks about investing in the future of young children and isn't that one of the reasons it exists - yet it's now considering pushing back children's shows for an adult quiz."
The source added: "When the BBC was bidding for a new licence fee it constantly went on about its public service credentials. Who would have thought a year later this would be being proposed?"
ITV has already seen the ratings benefits of cutting back on children's programmes in favour of more quizzes and repeats of classic dramas.
But the move has been attacked by children's campaigners and teachers.
A BBC spokesman said: "A number of options are being discussed but no decision has been made on what will replace Neighbours."
THIS ARTICLE IS ABOUT WEAKEST LINK TAKING OVER NEIGHBOURS AS IT WILL BE LEAVING BBC1 NEXT YEAR. THEY ARE THINKING OF SHOWING NEWSROUND AT AN EARLIER TIME, HOWEVER EVEN THOUGH THE MOVE IS LOOKING TO BOOST RATINGS; IT WILL ANNOY SOME CHILDREN AS THEY ARE NOT HOME IN TIME TO WATCH NEWSROUND. NEIGHBOURS WILL BE MOVING BECAUSE CHANNEL 5 'SNATCHED' THE RIGHTS.
Wednesday 7 November 2007
Marxist and Pluralist Consequences
This is the 'game' we played in class the bold points are my views
-Pluralism is a society where consumers have various choices therefore it is a good thing as the audience can decide what they want to consume rather than being told what to watch, read and buy.
-Not really if institutions like Sky, which provide a package that has an all in one…it is easier to get Sky rather than looking for choice
-Whatever! They can get whatever they want. It is up to them no one is forcing them.
-The audience are aware of what they want. There is more choice for them; this is due to the growth of the internet where everything is available. Pluralism is good.
- But if an institution can keep people happy, then ultimately it can control what the people think as they decide what to show and hat not to show. Hegemony is apparent all the time as a lot of choices have already been made for us.
-Just because Sky provides packages doesn’t mean they control us, the audiences are now more active than they used to be and won’t accept what Sky has to say, they will choose to ‘conform, accommodate or reject’.
- As Althusser stated the media is part of the ISA and as soon as you hit the age of 3 there are programmes out there that ‘brainwash’. As you are brought up media is constantly around helping other ISA such as the education system and religion to pass down norms and values. THIS AGREES WITH MARXISM.
-With the diverse range of choices that the audiences have been given so we are not receiving them passively as we are media literate and the media helps us to maintain this view.
*Sky do not only offer one package they offer a range of channels but yes I can see viewpoint 2’s point, only one person owns sky so it can be bias.
* Viewpoint 4 talks about the internet have different choices, but what about one person posting things on the internet which is not true then the audience are passive they believe what they hear, but again you could argue that people are becoming more literate, which is what viewpoint 6 is arguing.
This is the 'game' we played in class the bold points are my views
-Pluralism is a society where consumers have various choices therefore it is a good thing as the audience can decide what they want to consume rather than being told what to watch, read and buy.
-Not really if institutions like Sky, which provide a package that has an all in one…it is easier to get Sky rather than looking for choice
-Whatever! They can get whatever they want. It is up to them no one is forcing them.
-The audience are aware of what they want. There is more choice for them; this is due to the growth of the internet where everything is available. Pluralism is good.
- But if an institution can keep people happy, then ultimately it can control what the people think as they decide what to show and hat not to show. Hegemony is apparent all the time as a lot of choices have already been made for us.
-Just because Sky provides packages doesn’t mean they control us, the audiences are now more active than they used to be and won’t accept what Sky has to say, they will choose to ‘conform, accommodate or reject’.
- As Althusser stated the media is part of the ISA and as soon as you hit the age of 3 there are programmes out there that ‘brainwash’. As you are brought up media is constantly around helping other ISA such as the education system and religion to pass down norms and values. THIS AGREES WITH MARXISM.
-With the diverse range of choices that the audiences have been given so we are not receiving them passively as we are media literate and the media helps us to maintain this view.
*Sky do not only offer one package they offer a range of channels but yes I can see viewpoint 2’s point, only one person owns sky so it can be bias.
* Viewpoint 4 talks about the internet have different choices, but what about one person posting things on the internet which is not true then the audience are passive they believe what they hear, but again you could argue that people are becoming more literate, which is what viewpoint 6 is arguing.
Monday 5 November 2007
Pluralism
In what ways do I agree with Pluralism?
To a certain extent i agree with pluralism as society, for example the media have choices within the market for example with magazines. Also if we look at superstores there is now a wide range of places to go however there is a tesco preety much located everywhere therefore people-consumers are drawn towards them. Similarly, television have choices of channels to watch however if one person owns these channels then they will provide the audience with the same values as a result there is really not much choice for example Murdoch. This shows that there really is not a pluralistic society......MR BUSH WHAT IS FOURTH ESTATE BECAUSE I DO NOT THINK WE WENT THROUGH THIS BIT....
To a certain extent i agree with pluralism as society, for example the media have choices within the market for example with magazines. Also if we look at superstores there is now a wide range of places to go however there is a tesco preety much located everywhere therefore people-consumers are drawn towards them. Similarly, television have choices of channels to watch however if one person owns these channels then they will provide the audience with the same values as a result there is really not much choice for example Murdoch. This shows that there really is not a pluralistic society......MR BUSH WHAT IS FOURTH ESTATE BECAUSE I DO NOT THINK WE WENT THROUGH THIS BIT....
media guardian AGAIN.....week 5
Channel 4 has been cleared of breaching broadcasting regulations over its decision to transmit an incident in which a Big Brother contestant used a racially offensive word to describe another housemate.
Nineteen-year-old Emily Parr was axed from the show by producers after making the comment to Charley Uchea early in this summer's Big Brother series.
Emily Parr: acknowledged that she should have been 'more careful with her words'. Photograph: Channel 4 Ofcom said Channel 4's decision to broadcast the incident was justified by the context of the show, adding that it had made clear that the language was "offensive and unacceptable".
Around 450 complaints were made after Parr's comment was broadcast in a Channel 4 highlights episode of Big Brother on June 7 this year.
Parr, from Bristol, was dancing with two of her fellow contestants on the night of June 6-7 when she said to Uchea: "You pushing it out, you nigger."
When she was challenged by the pair, Parr said she was joking, adding that she had black friends who called her that.
Parr was removed from the house the following morning, June 7. At the time of her disqualification, Channel 4 said Parr had used a "racially offensive word" and that she had acknowledged she should have been "more careful with her words".
But some viewers complained that Channel 4 had over-reacted by removing Parr from the house, and had failed its its duty of care to the reality TV contestant.
Channel 4 was also cleared today by Ofcom of any wrong-doing in a similar incident on this year's series of the reality show when a contestant was called a "poof".
The behaviour of the housemates and Channel 4 was under close scrutiny in the wake of the Celebrity Big Brother race row when the treatment of the Bollywood actor Shilpa Shetty by Jade Goody, Danielle Lloyd and Jo O'Meara prompted 54,000 complaints and led to effigies being burnt on the streets of India.
"Ofcom has made clear in previous adjudications and findings that the broadcasters' right to broadcast such material and the audience's right to receive it is an important principle," said the regulator in its ruling today.
"It has been established over many series that the Big Brother audience expects to see all aspects of the housemates' characters exposed during their stay in the house.
"Channel 4 would not have been expected to keep key character information from viewers, since it is the viewers who decide who to vote for.
"By including these scenes, Channel 4 offered viewers an insight into all the housemates' characters, not just Emily Parr's. In Ofcom's view this context is in line with the editorial content of the series and audience expectations."
The regulator said the programme had made clear that the use of that particular word was "offensive and unacceptable ... Ofcom therefore considered that there was appropriate justification and there was no breach of the code".
Separately, around 200 viewers complained after two incidents in which another Big Brother contestant, Laura Williams, called housemate Liam McGough a "poof".
Viewers who complained said the word was as offensive to the gay community as the word used by Parr was to the black community.
Channel 4 told Ofcom that "very careful consideration" had been given to its inclusion in the show.
But the broadcaster said that it had underestimated the offence it caused viewers after the first comment was aired.
When it was repeated, Big Brother called Williams into the diary room to reprimand her for her language, and she was later evicted from the house by viewers.
Channel 4 said the decision to broadcast the comment had been considered at senior levels in both the channel and the production company, Endemol.
In its ruling, Ofcom said: "For the broadcaster, the important distinction had been made that Laura Williams, in contrast to Emily Parr, had not used this term directly against a gay housemate (Liam McGough is not gay) and it had been very clear that the gay housemate whom it had been used in front of had not been offended by her use of the term, unlike Charley Uchea in the Emily Parr incident."
The regulator said there was "insufficient or no evidence to suggest that Laura Williams used the word ... in a denigratory way".
The comments were included in Big Brother updates on Channel 4 broadcast on July 1 and July 4.
Ofcom said it was "not possible or appropriate at present to establish definitively the degree of offence use of the world 'poof' can cause in all contexts".
But it said it was "sympathetic" to the concerns voiced by complainants about the use of the word, and reminded broadcasters to "exercise care about the frequency with, and context in, the word is broadcast".
Nineteen-year-old Emily Parr was axed from the show by producers after making the comment to Charley Uchea early in this summer's Big Brother series.
Emily Parr: acknowledged that she should have been 'more careful with her words'. Photograph: Channel 4 Ofcom said Channel 4's decision to broadcast the incident was justified by the context of the show, adding that it had made clear that the language was "offensive and unacceptable".
Around 450 complaints were made after Parr's comment was broadcast in a Channel 4 highlights episode of Big Brother on June 7 this year.
Parr, from Bristol, was dancing with two of her fellow contestants on the night of June 6-7 when she said to Uchea: "You pushing it out, you nigger."
When she was challenged by the pair, Parr said she was joking, adding that she had black friends who called her that.
Parr was removed from the house the following morning, June 7. At the time of her disqualification, Channel 4 said Parr had used a "racially offensive word" and that she had acknowledged she should have been "more careful with her words".
But some viewers complained that Channel 4 had over-reacted by removing Parr from the house, and had failed its its duty of care to the reality TV contestant.
Channel 4 was also cleared today by Ofcom of any wrong-doing in a similar incident on this year's series of the reality show when a contestant was called a "poof".
The behaviour of the housemates and Channel 4 was under close scrutiny in the wake of the Celebrity Big Brother race row when the treatment of the Bollywood actor Shilpa Shetty by Jade Goody, Danielle Lloyd and Jo O'Meara prompted 54,000 complaints and led to effigies being burnt on the streets of India.
"Ofcom has made clear in previous adjudications and findings that the broadcasters' right to broadcast such material and the audience's right to receive it is an important principle," said the regulator in its ruling today.
"It has been established over many series that the Big Brother audience expects to see all aspects of the housemates' characters exposed during their stay in the house.
"Channel 4 would not have been expected to keep key character information from viewers, since it is the viewers who decide who to vote for.
"By including these scenes, Channel 4 offered viewers an insight into all the housemates' characters, not just Emily Parr's. In Ofcom's view this context is in line with the editorial content of the series and audience expectations."
The regulator said the programme had made clear that the use of that particular word was "offensive and unacceptable ... Ofcom therefore considered that there was appropriate justification and there was no breach of the code".
Separately, around 200 viewers complained after two incidents in which another Big Brother contestant, Laura Williams, called housemate Liam McGough a "poof".
Viewers who complained said the word was as offensive to the gay community as the word used by Parr was to the black community.
Channel 4 told Ofcom that "very careful consideration" had been given to its inclusion in the show.
But the broadcaster said that it had underestimated the offence it caused viewers after the first comment was aired.
When it was repeated, Big Brother called Williams into the diary room to reprimand her for her language, and she was later evicted from the house by viewers.
Channel 4 said the decision to broadcast the comment had been considered at senior levels in both the channel and the production company, Endemol.
In its ruling, Ofcom said: "For the broadcaster, the important distinction had been made that Laura Williams, in contrast to Emily Parr, had not used this term directly against a gay housemate (Liam McGough is not gay) and it had been very clear that the gay housemate whom it had been used in front of had not been offended by her use of the term, unlike Charley Uchea in the Emily Parr incident."
The regulator said there was "insufficient or no evidence to suggest that Laura Williams used the word ... in a denigratory way".
The comments were included in Big Brother updates on Channel 4 broadcast on July 1 and July 4.
Ofcom said it was "not possible or appropriate at present to establish definitively the degree of offence use of the world 'poof' can cause in all contexts".
But it said it was "sympathetic" to the concerns voiced by complainants about the use of the word, and reminded broadcasters to "exercise care about the frequency with, and context in, the word is broadcast".
Monday 22 October 2007
Media Guardian Story Week 4
Hamilton title bid watched by 10mBen DowellMonday October 22, 2007MediaGuardian.co.uk
Hamilton: finished seventh in the Brazilian Grand Prix to narrowly miss out on the world title. Photograph: Martin Rickett/PA
ITV1's live coverage of the Brazilian Grand Prix peaked at 10.4 million viewers yesterday, 50% of the available television audience, as British driver Lewis Hamilton narrowly missed out on the Formula 1 World Championship.
Coverage of the race itself averaged 9 million viewers, a 47% overall share, with the whole programme from 4pm to 7pm averaging 7.3 million, or a 41% share, according to the unofficial overnight ratings.
According to ITV, the figures make it the most watched Formula 1 race since 2000.
It allowed ITV to obliterate the opposition - the omnibus edition of EastEnders averaged 1.8 million at a 15% share between 3.10pm and 5.05pm, while BBC2's coverage of the Snooker Grand Prix averaged 1.2 million at 9% between 2.30pm and 6pm.
BBC1 got back into pole position with the Strictly Come Dancing results show, which averaged 6.8 million at 29% between 6.50pm and 7.35pm.
Channel 4's best performance against the motor racing was with archive property show Location, Location, Location: Best and Worst, which drew 1 million viewers at a 5% share between 5.15pm and 6.45pm.
Channel 5's best stab at wooing an audience not interested in motor sport came with its film premiere of the Adam Sandler comedy Spanglish, which pulled in 800,000 viewers between 5.30pm and 8pm.
The channel scored better, however, later in the evening with a repeat of the Patrick Swayze favourite Dirty Dancing which pulled in 2.8 million at 12% between 8pm and 10pm.
It beat BBC2's coverage of the snooker Grand Prix, which averaged 1.8 million at 8% between 8pm and 11pm.
ITV1 rounded off a successful evening between 8pm and 9pm as hospital drama The Royal averaged 6.6 million at 27%.
However, it did less well with one-off romantic comedy Catwalk Dogs, about a woman with marital problems competing in a dog show, which had 4.8 million between 9pm and 10.30pm, a 21% share.
It was beaten by the penultimate episode of Michael Palin's travelogue New Europe, which was watched by 5.8 million at 24% in the 9pm hour on BBC1.
Channel 4's film repeat of the Hugh Grant comedy Mickey Blue Eyes pulled in 1.4 million at 7% between 9pm and 10.55pm.
Hamilton: finished seventh in the Brazilian Grand Prix to narrowly miss out on the world title. Photograph: Martin Rickett/PA
ITV1's live coverage of the Brazilian Grand Prix peaked at 10.4 million viewers yesterday, 50% of the available television audience, as British driver Lewis Hamilton narrowly missed out on the Formula 1 World Championship.
Coverage of the race itself averaged 9 million viewers, a 47% overall share, with the whole programme from 4pm to 7pm averaging 7.3 million, or a 41% share, according to the unofficial overnight ratings.
According to ITV, the figures make it the most watched Formula 1 race since 2000.
It allowed ITV to obliterate the opposition - the omnibus edition of EastEnders averaged 1.8 million at a 15% share between 3.10pm and 5.05pm, while BBC2's coverage of the Snooker Grand Prix averaged 1.2 million at 9% between 2.30pm and 6pm.
BBC1 got back into pole position with the Strictly Come Dancing results show, which averaged 6.8 million at 29% between 6.50pm and 7.35pm.
Channel 4's best performance against the motor racing was with archive property show Location, Location, Location: Best and Worst, which drew 1 million viewers at a 5% share between 5.15pm and 6.45pm.
Channel 5's best stab at wooing an audience not interested in motor sport came with its film premiere of the Adam Sandler comedy Spanglish, which pulled in 800,000 viewers between 5.30pm and 8pm.
The channel scored better, however, later in the evening with a repeat of the Patrick Swayze favourite Dirty Dancing which pulled in 2.8 million at 12% between 8pm and 10pm.
It beat BBC2's coverage of the snooker Grand Prix, which averaged 1.8 million at 8% between 8pm and 11pm.
ITV1 rounded off a successful evening between 8pm and 9pm as hospital drama The Royal averaged 6.6 million at 27%.
However, it did less well with one-off romantic comedy Catwalk Dogs, about a woman with marital problems competing in a dog show, which had 4.8 million between 9pm and 10.30pm, a 21% share.
It was beaten by the penultimate episode of Michael Palin's travelogue New Europe, which was watched by 5.8 million at 24% in the 9pm hour on BBC1.
Channel 4's film repeat of the Hugh Grant comedy Mickey Blue Eyes pulled in 1.4 million at 7% between 9pm and 10.55pm.
Marxism
Below are the answers to checkpoints 1 and 2 from the Marxism sheet:
Checkpoint 1: What is the difference between the Proletariat and Bourgeoisie? The Bourgeoisie are the owners of the means of production. These people fall into either of the two catergories: the wealthy bourgeoisie who do not work themselves but employ others for example Bill Gates, the petty bourgeoisie who also have high status and employ people to work for them but also do the work themselves an example of this is managing directors or team leaders. On the other hand, the Proletariat are usually working class who get expoilted by the the higher status and higher classes they are also associated to be blue collar workers or even worse scroungers.
Checkpoint 2: What is the difference between the ISA and RSA? The ISA ideological state apparatus are institutions which pass down norms and values they are usually informal and many people are unaware of them for example religion, family,education and political systems. On the other hand, RSA repressive state apparatus who still pass down norms and values but they are more formal for example the police.
How much of a Marxist am I?
Well i would like to believe that I am not much of a Marxist as i feel that your social class should not hinder any of your chances in life. However the reality is that there are major class conflict within society and as Althusser stated the working class are constantly getting expoilted. But this is obviously a good thing for the Bourgeoisie as they pay low wages but income is always on the rise therefore profits are always high. Furthermore the ISA and RSA help maintain Bourgeoisie ideologies for example the education system has a teacher who has power compared to a student. Therefore students are told from a young age that there will always be someone above them in status even when they enter the world of work. I believe to a certain extent that this is wrong however by doing this it help to keep social order but then again it does not provide equality. The ISA and their institutions like the media inforce someones iable. Overall, i dont like the fact that individuals have different chances in life due to their social status. Also, large media institutions that inforce their views on us as the consumers. There will always be a class conflict in society which will never be solved.
Checkpoint 1: What is the difference between the Proletariat and Bourgeoisie? The Bourgeoisie are the owners of the means of production. These people fall into either of the two catergories: the wealthy bourgeoisie who do not work themselves but employ others for example Bill Gates, the petty bourgeoisie who also have high status and employ people to work for them but also do the work themselves an example of this is managing directors or team leaders. On the other hand, the Proletariat are usually working class who get expoilted by the the higher status and higher classes they are also associated to be blue collar workers or even worse scroungers.
Checkpoint 2: What is the difference between the ISA and RSA? The ISA ideological state apparatus are institutions which pass down norms and values they are usually informal and many people are unaware of them for example religion, family,education and political systems. On the other hand, RSA repressive state apparatus who still pass down norms and values but they are more formal for example the police.
How much of a Marxist am I?
Well i would like to believe that I am not much of a Marxist as i feel that your social class should not hinder any of your chances in life. However the reality is that there are major class conflict within society and as Althusser stated the working class are constantly getting expoilted. But this is obviously a good thing for the Bourgeoisie as they pay low wages but income is always on the rise therefore profits are always high. Furthermore the ISA and RSA help maintain Bourgeoisie ideologies for example the education system has a teacher who has power compared to a student. Therefore students are told from a young age that there will always be someone above them in status even when they enter the world of work. I believe to a certain extent that this is wrong however by doing this it help to keep social order but then again it does not provide equality. The ISA and their institutions like the media inforce someones iable. Overall, i dont like the fact that individuals have different chances in life due to their social status. Also, large media institutions that inforce their views on us as the consumers. There will always be a class conflict in society which will never be solved.
Sunday 14 October 2007
globalisation conversation
Bill and Ben are having a conflict over the issue of globalisation
Bill: Well lets take Tesco for example if they become a monopoly then we as consumers will have no choice what happened to the whole 'pluralistic society'.. and will be forced to buy our shopping from them compared to competitors like Asda etc. So what i am saying is if Microsoft take over what we do on computers then in theory we will be conforming to the idelogies of Bill Gates....
Ben: I understand but if someone like Bill Gates is doing well and what he is doing then why dont he just carry on. If he is taking over then potentially he is catering for the mainstream audience therefore he will cater for everyones needs, as does Tesco as they now provide electricals as well as groceries....
Bill: Well the media is significant for globalisation. Mcluhan stated the 'global village' if something was happening in India we would get the news in England within seconds. There are multinationals they have an economic advantage as they give 'better audience reach and diversification....'
Ben: As you said we get news from these institutions but how can you be sure that they are not biased for example look at Murdoch who preety much owns everything his views could be implemented on the information the organisation present to the audience which again could be biased....
Bill: Well lets take Tesco for example if they become a monopoly then we as consumers will have no choice what happened to the whole 'pluralistic society'.. and will be forced to buy our shopping from them compared to competitors like Asda etc. So what i am saying is if Microsoft take over what we do on computers then in theory we will be conforming to the idelogies of Bill Gates....
Ben: I understand but if someone like Bill Gates is doing well and what he is doing then why dont he just carry on. If he is taking over then potentially he is catering for the mainstream audience therefore he will cater for everyones needs, as does Tesco as they now provide electricals as well as groceries....
Bill: Well the media is significant for globalisation. Mcluhan stated the 'global village' if something was happening in India we would get the news in England within seconds. There are multinationals they have an economic advantage as they give 'better audience reach and diversification....'
Ben: As you said we get news from these institutions but how can you be sure that they are not biased for example look at Murdoch who preety much owns everything his views could be implemented on the information the organisation present to the audience which again could be biased....
Wednesday 10 October 2007
media guardian story week 3
Censorship of the internet in China is becoming more draconian, according to new details of Beijing's online restrictions published by human rights organisations.
The claims come in a report from international journalism watchdog Reporters Sans Frontieres and the China Human Rights Defenders group, which examines the way the Chinese government reacts to free speech on the internet.
Written by an anonymous author who claims to work as a technician inside a Chinese web company, the report details the expanding influence of the country's censorious approach to the internet - and its "appalling" effect on freedom of speech.
"The government monitors the internet by means of a skillful mix of filtering technologies, cyber-police surveillance and propaganda, in all of which China invests massively," writes the technician, referred to only as "Mr Tao". "Draconian censorship hunts down anything to do with human rights, democracy and freedom of belief. It nips free expression in the bud."
According to the report, censorship of the web has grown along with the increasing power of the Beijing Internet Information Administrative Bureau, the organisation that monitors internet content in China. Its hold over is particularly strong for companies based in or near the Chinese capital, warns the study.
"Either on their own initiative or on orders from above, the bureau's members remind websites of the importance of political and social stability in China as soon as a story grabs the attention of the online media or public opinion. They ask the websites to remove the story, or move it to a less prominent position, put a stop to comments and to hide or suppress any new developments in the story, or to posts an article written by the bureau.
"The ones that are not registered in Beijing are not subject to as much pressure. Tengxun, for example, which has China's biggest portal and the instant messaging service QQ, is based in Shenzhen and, as a result, enjoys more freedom."
The report also said that the punishments meted out to those who are deemed to have transgressed Beijing's rules are becoming more drastic.
China is now the world's second-largest online population, with more than 160 million web users, and pressure is building on the government to loosen its grip on the net ahead of next year's Olympic Games.But despite the controversial nature of the country's approach to the net, it is only one of a large number of countries that heavily censor online content.
This week, Burma completed an almost total shutdown of communications inside the country following mass pro-democracy protests in and around the capital, Rangoon.
After shutting down web access from inside Burma over the past week, the country's ruling junta also restricted access to mobile, landline and satellite phones in order to prevent images of the protests reaching the outside world
The claims come in a report from international journalism watchdog Reporters Sans Frontieres and the China Human Rights Defenders group, which examines the way the Chinese government reacts to free speech on the internet.
Written by an anonymous author who claims to work as a technician inside a Chinese web company, the report details the expanding influence of the country's censorious approach to the internet - and its "appalling" effect on freedom of speech.
"The government monitors the internet by means of a skillful mix of filtering technologies, cyber-police surveillance and propaganda, in all of which China invests massively," writes the technician, referred to only as "Mr Tao". "Draconian censorship hunts down anything to do with human rights, democracy and freedom of belief. It nips free expression in the bud."
According to the report, censorship of the web has grown along with the increasing power of the Beijing Internet Information Administrative Bureau, the organisation that monitors internet content in China. Its hold over is particularly strong for companies based in or near the Chinese capital, warns the study.
"Either on their own initiative or on orders from above, the bureau's members remind websites of the importance of political and social stability in China as soon as a story grabs the attention of the online media or public opinion. They ask the websites to remove the story, or move it to a less prominent position, put a stop to comments and to hide or suppress any new developments in the story, or to posts an article written by the bureau.
"The ones that are not registered in Beijing are not subject to as much pressure. Tengxun, for example, which has China's biggest portal and the instant messaging service QQ, is based in Shenzhen and, as a result, enjoys more freedom."
The report also said that the punishments meted out to those who are deemed to have transgressed Beijing's rules are becoming more drastic.
China is now the world's second-largest online population, with more than 160 million web users, and pressure is building on the government to loosen its grip on the net ahead of next year's Olympic Games.But despite the controversial nature of the country's approach to the net, it is only one of a large number of countries that heavily censor online content.
This week, Burma completed an almost total shutdown of communications inside the country following mass pro-democracy protests in and around the capital, Rangoon.
After shutting down web access from inside Burma over the past week, the country's ruling junta also restricted access to mobile, landline and satellite phones in order to prevent images of the protests reaching the outside world
media guardian story weeek2
BSkyB has been dragged into the premium rate phone-in furore after a voting irregularity in Cirque de Celebrité led to the reality programme inviting an evicted contestant back to the show.The "technical fault", in the Sunday night phone vote on the programme where celebrities learn circus tricks meant that some votes did not count toward the final result.As a result ex-footballer Dean Holdsworth, who left the show as a result of the vote, has been invited to rejoin the programme."Sky is taking immediate action to remedy the situation," the broadcaster said in a statement."Voting in Cirque de Celebrité is all about enhancing the viewer experience and all revenues received by Sky as a result of the votes on the show go to charity. We would like to apologise to our viewers."Sky is also offering all viewers who voted a refund, with the broadcaster saying it will match the amount of money made in revenue with a charity donation of its own. Sky is charging 25p per call.The voting error, while a one-off, will be an embarrassment to the Sky chief executive, James Murdoch, who only last month was scoring public relations points over the scandals that had hit rival broadcasters.In an interview he described premium-rate phone line quizzes as "pretty sleazy" and said that he was glad the satellite broadcaster had avoided them because they were "easy to abuse"."We took the view that they [premium-rate quizzes] were taking advantage of people and that our customers deserved better than that," he told the Royal Television Society's magazine, Television."Premium-rate quiz stuff always felt grubby, trying to get an extra nickel out of everyone. We didn't feel comfortable with it," he said."We knew we could make a lot of money out of it, but these kinds of programmes are very easy to abuse. They just seem unfair."This article is about sky also having problems with their phone in lines- because the programme was a competition one celebrity got evicted but due to the the votes being wrong due to technical difficulties with the phones, the celebrity was called back to the programme.It is particularly embarrasing for Sky as prevously James Murdoch had gone on about how bad it was. I chose this story becuase these phone line problems have been occuring alot recently and it is important to find out why ands how it happened and how the channel deals with it.i think this issue is becoming common for many broadcasters and is worrying and unfair on its viewers.
Tuesday 9 October 2007
Vivendi research
Vivendi SA (formerly known as Vivendi Universal) is a French media conglomerate with activities in music, television and film, publishing, telecommunications, the Internet as well as video games.
Messier's rapid expansion of the firm, during which he overpaid hugely for media assets, saddling the company with debt far in excess of its market valuation and ultimately bringing it to the brink of collapse,
Key people
Jean-Bernard Lévy, Chairman & CEOJacques Espinasse, CFO
Messier's rapid expansion of the firm, during which he overpaid hugely for media assets, saddling the company with debt far in excess of its market valuation and ultimately bringing it to the brink of collapse,
Key people
Jean-Bernard Lévy, Chairman & CEOJacques Espinasse, CFO
Friday 28 September 2007
Guardian Homework Week 1
This article is about people who have joined a group on Facebook which is about the hatred of Muslims.The group is called STOP OUR SIKH SISTERS BEING DRUGGED, RAPED, BEATEN AND USED FOR PROSTITUTION and claims that Sikh, Hindu and white girls from the ages of 13 to 22 are "being held against their will, drugged and gang raped" for the "pleasure" of Muslim extremists. The group has 2,900 members and was created by Singh Kaur.Senior figures from Hindu and Sikh groups have accused Muslims of using underhand, sometimes violent, methods to convert girls to Islam. There has never been a formal investigation and there is no official complaint on record.
Personally, I think that Facebook is just another way for people to meet others. However there have been groups such as the one above which suggests that if it is causing such a big issue then Facebook need to do somthing or their reputation within the media will decline not only that they will be portrayed to be unethical. On the other hand in relation to the last sentence I think there have been no complaints because people are afraid of what might happen to them.
Sunday 23 September 2007
Research on Google Part4
History of Google
-Was founded in 1998
-Google, Inc. was established on September 7, 1998
-The founders hired Craig Silverstein - who was later to become Director of Technology - as their first employee, and started the business in a friend's garage.
-In 2000 it won further successes and provided search data to Yahoo as its primary results, as well as to AOL, Netscape, Freeserve and BBCi in the UK. This gave Google exceptional coverage of web searches and established its reputation as one of the most reliable and accurate search tools, making it the clear market leader.
-Despite losing the Yahoo relationship in 2004, Google continued to increase its coverage of the web search market and developed numerous regional versions of its search tool, both in English and other languages, so that its global dominance grew. In the UK, Google now accounts for over 70% of web searches that are made.
http://www.websearchworkshop.co.uk/google_history.php
-Was founded in 1998
-Google, Inc. was established on September 7, 1998
-The founders hired Craig Silverstein - who was later to become Director of Technology - as their first employee, and started the business in a friend's garage.
-In 2000 it won further successes and provided search data to Yahoo as its primary results, as well as to AOL, Netscape, Freeserve and BBCi in the UK. This gave Google exceptional coverage of web searches and established its reputation as one of the most reliable and accurate search tools, making it the clear market leader.
-Despite losing the Yahoo relationship in 2004, Google continued to increase its coverage of the web search market and developed numerous regional versions of its search tool, both in English and other languages, so that its global dominance grew. In the UK, Google now accounts for over 70% of web searches that are made.
http://www.websearchworkshop.co.uk/google_history.php
Tuesday 18 September 2007
Research on Google Part3
Where Does The Word 'Google' Come From?
Google is a play on the word googol. It refers to the number represented by the numeral 1 and followed by 100 zeros. Google's use of the term reflects the company's mission to organise the immense seemingly infinite amount of information available on the web.
Google is a play on the word googol. It refers to the number represented by the numeral 1 and followed by 100 zeros. Google's use of the term reflects the company's mission to organise the immense seemingly infinite amount of information available on the web.
Research on Google Part 2
Information on Finance and Income
- Google hopes to raise up to $2.7bn (£1.62bn) by auctioning its shares - a move that could see the group valued at more than $20bn.
-Google's dominance of the search market has led it to revenues of $7.1bn in 2006
Recent Changes and Progress
-Search giant Google has launched its payment service, Google Checkout, in the UK. - this was taken from a news article published on Thursday 12 April 2007.
http://news.bbc.co.uk/1/hi/business/6549643.stm
- Google hopes to raise up to $2.7bn (£1.62bn) by auctioning its shares - a move that could see the group valued at more than $20bn.
-Google's dominance of the search market has led it to revenues of $7.1bn in 2006
Recent Changes and Progress
-Search giant Google has launched its payment service, Google Checkout, in the UK. - this was taken from a news article published on Thursday 12 April 2007.
http://news.bbc.co.uk/1/hi/business/6549643.stm
Research on Google
who owns it? people and other organisations involved
- Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University.
- Google has expanded and now offer web-based email, online mapping and video sharing.
-Google's initial public offering took place on August 19, 2004, raising $1.67 billion.
Key People
Eric Schmidt-Director
Larry Page-Products President
Sergey Brin-Technology President
Texts it produces
Google Map
Google Earth
Google News
Google Groups
Google Space which was set up in Heathrow
In 2007 Google launched Google Apps Premium Edition- this is a software which provides email, calendar, word processing and spreadsheets this is aimed at businesses and intends to compete with Microsoft Office!!!
http://en.wikipedia.org/wiki/Google#Applications
- Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University.
- Google has expanded and now offer web-based email, online mapping and video sharing.
-Google's initial public offering took place on August 19, 2004, raising $1.67 billion.
Key People
Eric Schmidt-Director
Larry Page-Products President
Sergey Brin-Technology President
Texts it produces
Google Map
Google Earth
Google News
Google Groups
Google Space which was set up in Heathrow
In 2007 Google launched Google Apps Premium Edition- this is a software which provides email, calendar, word processing and spreadsheets this is aimed at businesses and intends to compete with Microsoft Office!!!
http://en.wikipedia.org/wiki/Google#Applications
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