media guardian story

The Apprentice continued to build its audience last night, Wednesday April 16, hitting the 7 million viewer mark as its contestants took on a photography challenge.
BBC1's hit business reality show averaged 7 million viewers and a 30% audience share in the 9pm hour, up 100,000 and three share points on last week, according to unofficial overnight ratings.
The fourth episode of the Apprentice peaked at 7.6 million viewers and 32% in its final quarter hour from 9.45pm.
Last night's audience was another record for The Apprentice, which debuted with 6.4 million viewers and has now averaged 6.7 million across its run so far.
There was more misery for ITV1's talent show drama Rock Rivals, which pulled in just 2.2 million and 10%, the same performance as last week.
Rock Rivals was again beaten by Channel 4's offering: after five weeks of trailing Grand Designs, last night it was pipped by the documentary Child Genius, which drew 2.3 million viewers. A further 154,000 watched Child Genius an hour later on Channel 4 +1.
BBC2's documentary Dan Cruickshank's Adventures in Architecture added 400,000 viewers and two share points on last week, with 1.9 million viewers and an 8% share from 9pm.
Over on Channel Five, Indiana Jones: The True Story drew 1.4 million viewers and a 6% audience share.
In the 8pm hour, Channel 4's Property Ladder dropped 600,000 viewers on last week's series debut, attracting 2.8 million and 12%. The show had another 227,000 viewers on Channel 4 +1.
Property Ladder saw off BBC2's Natural World documentary about a plan to create a moose reserve in Scotland, which was watched by 2.3 million and 10% between 8pm and 8.50pm.
Also in the 8pm hour, BBC1's Traffic Cops scored 5 million viewers and a 22% share, while ITV1's The Bill won the slot with 5.4 million and 24%.
At 10pm, The Apprentice spinoff show You're Fired! was a hit for BBC2, attracting 3.3 million and 16%.
This put it ahead of Channel 4's US import Desperate Housewives, with 2 million viewers and an 11% share, and ITV's News at Ten, which trailed with 1.9 million and 9%. A further 107,000 watched Desperate Housewives on Channel 4 +1.
BBC1's news won the slot, averaging 4.7 million and 24% over 35 minutes.
On BBC2, Newsnight had a strong evening, most likely boosted by the audience inherited from You're Fired!, attracting 1.4 million viewers and a 10% share between 10.30pm and 11.15pm.
Angus Deayton clip show Comedy Sketchbook averaged 2.2 million and 18% from 10.40pm to 11.30pm.
Earlier ITV1's soaps drew the best audiences of the night: Emmerdale was watched by 7.2 million and 36% from 7pm, then Coronation Street pulled in 9.5 million and 45% half an hour later.
THIS IS IMPORTANT AS IT LOOKS INTO THE DIFFERENT PROGRAMMES THAT ARE BEING WATCHED. THE APPRENTICE HAD MULTITUDINOUS AMOUNT OF VIEWERS SUGGESTING THAT WE ARE LIVING IN A CAPITALIST SOCIETY AS EVERYONE IS CONCERNED WITH MONEY AND THE MEANS OF MAKING MONEY