film poster analysis....

I am a Legend- Film Poster Analysis

The text is a film poster of ‘I am a Legend’. The purpose of this particular text is to inform the audience and persuade the target audience to watch the film.

Firstly, the dominant image on the poster is the font. It is fairly contradictory as it states, ‘the last man on earth is not alone’. The use of ‘last man’ and ‘not alone’ is a paradoxical statement, which therefore creates enigma for the audience as they are eager to know how the last man is not alone. This technique should persuade the audience to go and watch the movie. Also, at the very top of the poster states the main protagonist that features in the film. This relates to the target audience, as many people would go and watch the film because they know that a well-established actor will be involved.

Secondly, the only image is of a man dressed casually and looks serious. This relates to the narrative as it suggests that the film is about one man who is alone on earth, this also relates the genre, being adventure as this one man may be on a journey of survival as he is shown on his own. This reflects a patriarchal ideology, as the poster suggests that only a male can survive on his own. Also, the fact that the film evolves around a male protagonist also suggests that males are seen to be superior compared to females.