The News of the World's new glossy magazine, Fabulous, will be linked to an online shop when it launches this weekend.
Readers will be able to "click and buy" frocks and other items from more than 450 brands featured in Fabulous's celebrity fashion shoots through an interactive shopping function on the fabulousmag.co.uk site.
Fabulous will replace the paper's Sunday magazine in the biggest shakeup since the supplement was launched in the 1980s, spearheaded by the deputy editor, Jane Johnson.
"This is the first time a publisher has tackled the difficult task of fully integrating and cross-referencing from magazine to e-commerce site," said Lara Kelly, the News International head of e-commerce.
"The final product is a fully interactive experience for readers and online users to enjoy, driving traffic and transactions."
The e-commerce service was built by Pixsta, a visual browser company that operates next-generation shopping engines for media owners globally.
"Credit goes to the Fabulous team for tackling this new era of online publishing head on," said Steve Dukes, the Pixsta commercial director.
"We look forward to enabling the Fabulous user base, with the ability to shop from over online 450 brands, offering exclusive discounted prices, updated daily
Tuesday, 29 January 2008
Thursday, 24 January 2008
Media Lesson 24/01/08
Representation of Asians in Eastenders.
Recently a new Asian family have arrived on the square. The mother owns the post office and the daughter and father are working in it; this is a stereotype of Asians as they are stereotpyed to own a small business or firm. One day this week I think it was Monday, the wife found pictures of her husband with another character and a stripper in a club. When the couple got home they were having an argument in hindi ( i think). This shows that even though the BBC may think they are including different ethnic groups, personally I think they are guilty of tokenism and are just including this family to show that they are multi-cultural. The storyline about the family also relates to stereotypes for example the mother does not let her daughter out to clubs and when she does go she seeks out and drink alcohol. This suggests that the BBC are putting across the view that young Asians rebel against their religion and culture which is not entirely true.
Recently a new Asian family have arrived on the square. The mother owns the post office and the daughter and father are working in it; this is a stereotype of Asians as they are stereotpyed to own a small business or firm. One day this week I think it was Monday, the wife found pictures of her husband with another character and a stripper in a club. When the couple got home they were having an argument in hindi ( i think). This shows that even though the BBC may think they are including different ethnic groups, personally I think they are guilty of tokenism and are just including this family to show that they are multi-cultural. The storyline about the family also relates to stereotypes for example the mother does not let her daughter out to clubs and when she does go she seeks out and drink alcohol. This suggests that the BBC are putting across the view that young Asians rebel against their religion and culture which is not entirely true.
Thursday, 17 January 2008
film poster analysis....
I am a Legend- Film Poster Analysis
The text is a film poster of ‘I am a Legend’. The purpose of this particular text is to inform the audience and persuade the target audience to watch the film.
Firstly, the dominant image on the poster is the font. It is fairly contradictory as it states, ‘the last man on earth is not alone’. The use of ‘last man’ and ‘not alone’ is a paradoxical statement, which therefore creates enigma for the audience as they are eager to know how the last man is not alone. This technique should persuade the audience to go and watch the movie. Also, at the very top of the poster states the main protagonist that features in the film. This relates to the target audience, as many people would go and watch the film because they know that a well-established actor will be involved.
Secondly, the only image is of a man dressed casually and looks serious. This relates to the narrative as it suggests that the film is about one man who is alone on earth, this also relates the genre, being adventure as this one man may be on a journey of survival as he is shown on his own. This reflects a patriarchal ideology, as the poster suggests that only a male can survive on his own. Also, the fact that the film evolves around a male protagonist also suggests that males are seen to be superior compared to females.
The text is a film poster of ‘I am a Legend’. The purpose of this particular text is to inform the audience and persuade the target audience to watch the film.
Firstly, the dominant image on the poster is the font. It is fairly contradictory as it states, ‘the last man on earth is not alone’. The use of ‘last man’ and ‘not alone’ is a paradoxical statement, which therefore creates enigma for the audience as they are eager to know how the last man is not alone. This technique should persuade the audience to go and watch the movie. Also, at the very top of the poster states the main protagonist that features in the film. This relates to the target audience, as many people would go and watch the film because they know that a well-established actor will be involved.
Secondly, the only image is of a man dressed casually and looks serious. This relates to the narrative as it suggests that the film is about one man who is alone on earth, this also relates the genre, being adventure as this one man may be on a journey of survival as he is shown on his own. This reflects a patriarchal ideology, as the poster suggests that only a male can survive on his own. Also, the fact that the film evolves around a male protagonist also suggests that males are seen to be superior compared to females.
media guardian story
2008 'key' for web service, says T-Mobile
Jemima Kiss
guardian.co.uk,
Thursday January 17 2008
T-Mobile predicted 2008 would be a "key year" for mobile internet as it announced a strategic partnership with web giant Yahoo to provide banner adverts on its web'n'walk service.
Yahoo is the exclusive provider of interactive banner adverts that will roll out over the next six months on sites including T-Mobile's TV and games channels.
T-Mobile will use data about the sites that each user visits to target adverts.
Phil Chapman, T-Mobile's director of marketing, predicted that mobile advertising would accelerate hugely during 2008 as the mobile web experience improves.
"A couple of years ago the mobile web was very clunky, but now the handsets are better, the software is better and it is priced in a way that users aren't scared of," he said.
"Mobile advertising will be enormous for the industry. This will be a key year but there is more to come."
Geraldine Wilson, the vice-president of Yahoo Europe's connected life division, said advertisers recognised the value of mobile as part of their digital campaigns.
She said: "This partnership with T-Mobile demonstrates Yahoo's continued focus on mobile and extending our leadership in graphical advertising across multiple platforms."
Yahoo has increasingly focused on mobile advertising and search deals as it competes against Google.
T-Mobile was the first UK mobile operator to offer its customers unlimited data access, introducing web'n'walk in 2005. Tariffs include 50p a day or £7.50 a month for unlimited web usage.
Unlimited data services encourage consumers to explore mobile internet sites because they do not have to pay for each page they access.
T-Mobile's most recent market figures show that it had 17 million customers and 500,000 subscribers to web'n'walk.
THIS ARTICLE IS ABOUT TMOBILE HAVING A PARTNERSHIP WITH YAHOO TO PROVIDE BANNER ADVERTS FOR ITS WEB N WALK SERVICE. tMOBILE CLAIM THAT 2008 WILL BE THE KEY YEAR FOR MOBILE INTERNET. TMOB WILL USE THE DATA FROM THE SITE TO FIND OUT MORE INFORMATION ABOUT THEIR TARGET AUDIENCE. PHIL CHAPMAN STATES THAT BECUASE OF THE NEW TECHNOLOGY THIS IDEA IS KEEN TO PROGRESS THOUGHOUT THE YEAR.
Jemima Kiss
guardian.co.uk,
Thursday January 17 2008
T-Mobile predicted 2008 would be a "key year" for mobile internet as it announced a strategic partnership with web giant Yahoo to provide banner adverts on its web'n'walk service.
Yahoo is the exclusive provider of interactive banner adverts that will roll out over the next six months on sites including T-Mobile's TV and games channels.
T-Mobile will use data about the sites that each user visits to target adverts.
Phil Chapman, T-Mobile's director of marketing, predicted that mobile advertising would accelerate hugely during 2008 as the mobile web experience improves.
"A couple of years ago the mobile web was very clunky, but now the handsets are better, the software is better and it is priced in a way that users aren't scared of," he said.
"Mobile advertising will be enormous for the industry. This will be a key year but there is more to come."
Geraldine Wilson, the vice-president of Yahoo Europe's connected life division, said advertisers recognised the value of mobile as part of their digital campaigns.
She said: "This partnership with T-Mobile demonstrates Yahoo's continued focus on mobile and extending our leadership in graphical advertising across multiple platforms."
Yahoo has increasingly focused on mobile advertising and search deals as it competes against Google.
T-Mobile was the first UK mobile operator to offer its customers unlimited data access, introducing web'n'walk in 2005. Tariffs include 50p a day or £7.50 a month for unlimited web usage.
Unlimited data services encourage consumers to explore mobile internet sites because they do not have to pay for each page they access.
T-Mobile's most recent market figures show that it had 17 million customers and 500,000 subscribers to web'n'walk.
THIS ARTICLE IS ABOUT TMOBILE HAVING A PARTNERSHIP WITH YAHOO TO PROVIDE BANNER ADVERTS FOR ITS WEB N WALK SERVICE. tMOBILE CLAIM THAT 2008 WILL BE THE KEY YEAR FOR MOBILE INTERNET. TMOB WILL USE THE DATA FROM THE SITE TO FIND OUT MORE INFORMATION ABOUT THEIR TARGET AUDIENCE. PHIL CHAPMAN STATES THAT BECUASE OF THE NEW TECHNOLOGY THIS IDEA IS KEEN TO PROGRESS THOUGHOUT THE YEAR.
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