A home-made TV ad made for just £300 is to air on ITV1 during the Christmas Day screening of Emmerdale.
Nils Elders, 25 - the maker of the animated ad, which has a touch of South Park to it - won a competition held by crisp brand Pringles.
The 40-second ad will be running in an ad slot during the Christmas edition of Emmerdale, which could be watched by up to 10 million viewers.
One media buying agency insider said ITV's rate-card price for an ad in the Christmas Day Emmerdale would be around £60,000.
Elders, who works as a freelance music producer, took just two days to write the lyrics and create the song.
He sings his jingle in the ad - "Jinglin Pringlin" - which features animated dancing Pringles.
Elders produced the ad on his home computer in Aberdeen and has scooped a £2,000 prize from the Procter & Gamble-owned Pringles' competition.
P&G originally only intended to find a jingle to be re-mastered to run over a TV ad.
The company used ad agency Grey for last year's TV ads, featuring footballers Steven Gerrard, Roberto Carlos, Freddie Ljungberg and Francesco Totti practising "keepy-ups" with a Pringles tin.
P&G chose Elders' work for this year's spot from more than 100 other competition entries.
Elders said: "I'm hoping that with the interest from television and the contacts I've made I'll be able to start creating more jingles."
THIS ARTICLE IS ABOUT A GUY WHO MADE A TV ADVERT FOR PRINGLES AND WILL BE SHOWN ON TV DURING CHRISTMAS TIME AS HE WON THE COMPETITION. AS THE ADVERT WILL BE SHOWN DURING EMMERDALE IT IS ESTIMATED THAT UP TO 10MILLION VIEWERS WILL WATCH IT.
Tuesday, 18 December 2007
Thursday, 13 December 2007
Representation of Asians-Med 4
Representation of Asians in ‘Goodness Gracious Me’
http://youtube.com/watch?v=vFL0w1ruiCM
The link above has been taken from the comedy sketch show ‘Goodness Gracious Me.’ A married Asian couple have received their son’s A level results. The father reads the results which are all A’s in every subject, however in one subject he gets a B. This grade is not bad, however this suggests that Asian parents want their child to get all A’s. This show satirises Asians as they all want their child to get good grades and go onto the best university (this is shown when the mother tells the father that their son is going to do medicine at Cambridge). Also the scene includes many stereotypes and labels which have been attached to Asians.
http://youtube.com/watch?v=vFL0w1ruiCM
The link above has been taken from the comedy sketch show ‘Goodness Gracious Me.’ A married Asian couple have received their son’s A level results. The father reads the results which are all A’s in every subject, however in one subject he gets a B. This grade is not bad, however this suggests that Asian parents want their child to get all A’s. This show satirises Asians as they all want their child to get good grades and go onto the best university (this is shown when the mother tells the father that their son is going to do medicine at Cambridge). Also the scene includes many stereotypes and labels which have been attached to Asians.
Thursday, 6 December 2007
media guardian story
The billionaire founder of Facebook has apologised to the website's 57 million devotees for its handling of a controversial advertising feature which has sparked furious protests about privacy.
Mark Zuckerberg admitted last night that the social networking site had made "lots of mistakes" in introducing Beacon - a feature which tracks members' activities elsewhere on the internet.
The ad program prompted 69,000 people to sign up to an online petition entitled "Facebook, stop invading my privacy!". Many accused the site of adopting Big Brother tactics to make money.
In a blog entry posted yesterday, Zuckerberg said: "We've made a lot of mistakes building this feature, but we've made even more with how we've handled them. We simply did a bad job with this release, and I apologise for it."
Beacon works by gathering information from other websites about members' online spending habits. Facebook has justified it as an initiative to share people's tastes - for example, by recommending recently purchased DVDs or books to members' friends. But to the anger of users, the feature was initially set up to work automatically unless they opted out of it. Facebook has now changed it to an "opt in" program.
The controversy has been one of the worst in the short life of Facebook, which was established in February 2004 and has rapidly become a global phenomenon. Microsoft recently bought a minority stake in the website, through a deal valuing the venture at $15bn (£7.3bn) which gave Zuckerberg, 23, an estimated paper fortune of $3bn.
Not everybody was impressed with Zuckerberg's apology.
One American member, Andrew Chandler, wrote: "This blog seems to be just another crap piece of PR trying to save face at Facebook."
THIS ARTICLE IS ABOUT PEOPLE WHO ARE ON FACEBOOK AND ARE AGAINST THE IDEA THAT FACEBOOK ARE RELEASING INFORMATION ABOUT PEOPLE THAT HAVE JOINED HOWEVER THEY HAVE NOT GIVEN FACEBOOK PERMISSION TO SEND OUT THEIR DETAILS. I THINK THIS ARTICLE IS IMPORTANT BECAUSE MANY PEOPLE HAVE JOINED FACEBOOK AND PEOPLE ARE ALWAYS TALKING ABOUT ARGHHH GET OVER FACEBOOK IT IS NOT THAT GREAT AS YOU THINK!!!!!
Mark Zuckerberg admitted last night that the social networking site had made "lots of mistakes" in introducing Beacon - a feature which tracks members' activities elsewhere on the internet.
The ad program prompted 69,000 people to sign up to an online petition entitled "Facebook, stop invading my privacy!". Many accused the site of adopting Big Brother tactics to make money.
In a blog entry posted yesterday, Zuckerberg said: "We've made a lot of mistakes building this feature, but we've made even more with how we've handled them. We simply did a bad job with this release, and I apologise for it."
Beacon works by gathering information from other websites about members' online spending habits. Facebook has justified it as an initiative to share people's tastes - for example, by recommending recently purchased DVDs or books to members' friends. But to the anger of users, the feature was initially set up to work automatically unless they opted out of it. Facebook has now changed it to an "opt in" program.
The controversy has been one of the worst in the short life of Facebook, which was established in February 2004 and has rapidly become a global phenomenon. Microsoft recently bought a minority stake in the website, through a deal valuing the venture at $15bn (£7.3bn) which gave Zuckerberg, 23, an estimated paper fortune of $3bn.
Not everybody was impressed with Zuckerberg's apology.
One American member, Andrew Chandler, wrote: "This blog seems to be just another crap piece of PR trying to save face at Facebook."
THIS ARTICLE IS ABOUT PEOPLE WHO ARE ON FACEBOOK AND ARE AGAINST THE IDEA THAT FACEBOOK ARE RELEASING INFORMATION ABOUT PEOPLE THAT HAVE JOINED HOWEVER THEY HAVE NOT GIVEN FACEBOOK PERMISSION TO SEND OUT THEIR DETAILS. I THINK THIS ARTICLE IS IMPORTANT BECAUSE MANY PEOPLE HAVE JOINED FACEBOOK AND PEOPLE ARE ALWAYS TALKING ABOUT ARGHHH GET OVER FACEBOOK IT IS NOT THAT GREAT AS YOU THINK!!!!!
Sunday, 2 December 2007
effects theory
The ‘Effects Theory’ suggests that the audience are passive and therefore believe all the ideas and values they see in the media. A concept which is associated with the ‘Effects Theory’ is the ‘Hypodermic Needle Model’. It states that as the audience are passive, this concept injects ruling class ideologies and values into the audience, as a result creating a hegemonic society as the ruling class pass down their values and ideologies and as the audience as passive, they will believe these ideologies and will not oppose to them. This creates a false class consciousness, as the audience are unaware that they are being exploited. This idea derives from Karl Marx, as he stated that the Bourgeoisie, who are the ruling class, exploit the Proletariat who are the working class. They pay them low wages and as a result keep the profits high. Marx decided that they are unaware of this exploitation and therefore decided that there is false class consciousness. This leads onto the idea of Ideological State Apparatus, which is a concept by Althusser. He stated that these apparatuses, being institutions such as government, police and education pass down values to the audience, this is relevant to Marx as all these institutions are owned or run by ruling class people so therefore the ideas that they pass down are of the ruling class. However, there are criticisms to the ‘Effects Theory’. Firstly, this theory assumes that all consumers of texts are passive they fail to look at audiences who are active and therefore media literate. The ‘Two Step Flow’ concept looks at audiences who are more active and discuss what they consume with other members. From this they are gaining a different opinion and may believe this rather than the ones they get from their initial consumption of the text. Albert Cohen’s concept of the ‘moral panic’ is also significant with this theory. Society assumes that individual acts are lead by what they consume from the media. For example, young boys who play video games involving stealing cars are said that they will carry out these deviant acts in society. However this is a very basic assumption. This concept assumes that the audience are still passive which is not entirely true. Personally, I disagree with this theory to a certain extent as is largely based on the audience being a passive audience; this can be true in many cases as we believe what the government and police say to us. Similarly, I feel that there are many individuals, especially in contemporary society, as there are more people going onto further education, and therefore are media literate.
media guardian story
BBC1 has commissioned a new Australian daytime soap called Out of the Blue.
Though long-running show Neighbours comes to an end on BBC1, the channel will keep an Antipodean flavour with a new show set in Sydney.
Out of the Blue will begin shooting in the new year and is set in the Sydney beach resort of Manly.
The story opens when a group of thirtysomething friends return to their home town for a high school reunion.
However, the celebrations are brought to an abrupt end when one of the group is murdered.
Out of the Blue is being made by Southern Star Entertainment, the company behind hits such as The Secret Life of Us and Love My Way.
The BBC has ordered 130 half-hour episodes of Out of the Blue, which will run in an as yet unspecified slot in daytime.
Jane Tranter, the BBC fiction controller, said: "This is an ambitious project that we think will break new ground, at the same time as providing daytime audiences with a compelling and intriguing watch.
"The experience and expertise of Southern Star Entertainment in this area, combined with the strength of the series proposal made this an exciting project, and we look forward to working on it with them."Hugh Mars, the chief executive of Southern Star Group, added: "This is definitely one of the most significant productions Southern Star has undertaken in recent years.
"To have the support of a great partner like the BBC enables us to create a programme that will be full of life, contemporary and very broad in its appeal."The BBC's negotiations were handled by the programme acquisition controller, George McGhee, and the head of series, Sue Deeks.
BBC1 has already started juggling the schedule in anticipation of the departure of Neighbours for Channel Five next year.
Hit show Doctors, which this week won the Royal Television Society's prestigious craft and design judges award, now runs in Neighbours' old lunchtime slot of 1.40pm and is performing well.
The long-running Ramsay Street soap now airs at 2.10pm but is still repeated at 5.35pm.
There is speculation that Neighbours will finish on BBC1 in January and begin on Five in March.
It is still not confirmed what will replace Neighbours in the 5.35pm slot, although the BBC is mulling the idea of it going to BBC2 quiz Weakest Link.
BBC STARTING TO SHOW A NEW AUSTRAILIAN PROGRAMME CALLED OUT OF THE BLUE. IT IS MADE BY SOUTHERN STAR ENTERTAINMENT. THIS SHOW WILL TAKE OVER THE SLOT WHICH NEIGHBOURS ORIGINALLY HAD WHICH IS NOW MOVING TO CHANNEL 5 IN JANUARY. OUT OF THE BLUE WILL WILL TAKE OVER THE 1.40 SLOT BUT BBC HAVE YET TO DECIDE WHAT TO PUT ON DURING THE 5.35 SLOT WHICH IS WHEN NEIGHBOURS IS REPEATED.
Though long-running show Neighbours comes to an end on BBC1, the channel will keep an Antipodean flavour with a new show set in Sydney.
Out of the Blue will begin shooting in the new year and is set in the Sydney beach resort of Manly.
The story opens when a group of thirtysomething friends return to their home town for a high school reunion.
However, the celebrations are brought to an abrupt end when one of the group is murdered.
Out of the Blue is being made by Southern Star Entertainment, the company behind hits such as The Secret Life of Us and Love My Way.
The BBC has ordered 130 half-hour episodes of Out of the Blue, which will run in an as yet unspecified slot in daytime.
Jane Tranter, the BBC fiction controller, said: "This is an ambitious project that we think will break new ground, at the same time as providing daytime audiences with a compelling and intriguing watch.
"The experience and expertise of Southern Star Entertainment in this area, combined with the strength of the series proposal made this an exciting project, and we look forward to working on it with them."Hugh Mars, the chief executive of Southern Star Group, added: "This is definitely one of the most significant productions Southern Star has undertaken in recent years.
"To have the support of a great partner like the BBC enables us to create a programme that will be full of life, contemporary and very broad in its appeal."The BBC's negotiations were handled by the programme acquisition controller, George McGhee, and the head of series, Sue Deeks.
BBC1 has already started juggling the schedule in anticipation of the departure of Neighbours for Channel Five next year.
Hit show Doctors, which this week won the Royal Television Society's prestigious craft and design judges award, now runs in Neighbours' old lunchtime slot of 1.40pm and is performing well.
The long-running Ramsay Street soap now airs at 2.10pm but is still repeated at 5.35pm.
There is speculation that Neighbours will finish on BBC1 in January and begin on Five in March.
It is still not confirmed what will replace Neighbours in the 5.35pm slot, although the BBC is mulling the idea of it going to BBC2 quiz Weakest Link.
BBC STARTING TO SHOW A NEW AUSTRAILIAN PROGRAMME CALLED OUT OF THE BLUE. IT IS MADE BY SOUTHERN STAR ENTERTAINMENT. THIS SHOW WILL TAKE OVER THE SLOT WHICH NEIGHBOURS ORIGINALLY HAD WHICH IS NOW MOVING TO CHANNEL 5 IN JANUARY. OUT OF THE BLUE WILL WILL TAKE OVER THE 1.40 SLOT BUT BBC HAVE YET TO DECIDE WHAT TO PUT ON DURING THE 5.35 SLOT WHICH IS WHEN NEIGHBOURS IS REPEATED.
Friday, 30 November 2007
uses and gratifications and me
Blumler and Katz
Diversion: I watch music videos or anything on mtv to escape from everyday routine eg doing homework.
Personal Relationships:I watch neighbours and eastenders, however, i do not feel that i watch these texts for emtional interaction
Personal Identity:constructing identity from characters in media text...i dont think i do
Surveillance: I watch the news somtimes, weather reports
Denis McQuail
Information:the news i guess
Learning: some documentries esp the ones on channel 4
Personal Identity:dont have anything to say for this one( i have to say mr bush i dnt think every heading is relevant to every person)
Intergration and social interaction:?
Entertainment: watching films i love watching films dont mind the genre!but not movies like harry potter and lord of the rings
Diversion: I watch music videos or anything on mtv to escape from everyday routine eg doing homework.
Personal Relationships:I watch neighbours and eastenders, however, i do not feel that i watch these texts for emtional interaction
Personal Identity:constructing identity from characters in media text...i dont think i do
Surveillance: I watch the news somtimes, weather reports
Denis McQuail
Information:the news i guess
Learning: some documentries esp the ones on channel 4
Personal Identity:dont have anything to say for this one( i have to say mr bush i dnt think every heading is relevant to every person)
Intergration and social interaction:?
Entertainment: watching films i love watching films dont mind the genre!but not movies like harry potter and lord of the rings
Sunday, 25 November 2007
media guardian story
Free newspaper Metro is making in excess of £8m profit a year and will overtake the circulation of the Daily Mirror within 12 to 18 months, its managing director said today.
The national freesheet Metro, which is owned by Daily Mail parent company Associated Newspapers, boosted its distribution to 1,358,890 in October, an increase of 10.6% from the previous month.
In contrast, the Daily Mirror, Britain's third biggest-selling daily, sold an average of 1,525,477 copies a day in October, a fall of 4.68% year on year.
Steve Auckland, the managing director of Associated Newspapers' free newspapers division, said today that Metro recently added 250,000 nationwide to its distribution and plans to further increase this in 12 to 18 months' time.
During this period it would overtake the Mirror, he said.
"We will do in this time either by us putting on copies or them losing copies," he added. "I think in the next 12 to 18 months."
Auckland revealed that the free morning paper's annual profit - which is shared with its publishing partners around the country - was "slightly higher" than £8m a year.
He did not disclose details of the freesheet's planned expansion, but said it would include new geographic areas over and above its current 16 cities.
However, it would not be signing deals with new distribution partners, he said. These include Associated's sister company Northcliffe, the Mirror's owner Trinity Mirror and MEN, part of the Guardian Media Group, owner of MediaGuardian.co.uk.
Auckland appeared to forecast that Associated would have to fight to retain its exclusive morning distribution contract on the London Underground when it expires in three years' time.
"We can hand distribute if we need to," he said, suggesting that even if Associated lost the contract to use Tube dump bins, Metro would employ the expensive tactic of hiring people to distribute the freesheet each morning.
Auckland is also responsible for London afternoon freesheet London Lite, which is fighting News International's the London Paper.
Auckland claimed that London Lite has a greater readership despite the paper's audited distribution trailing its rival by nearly 100,000 copies.
London Lite's revenue has "exceeded expectations", but the paper was years away from making a profit, Auckland said.
He expressed doubts about the London Paper's claim that it would move into profit in two years.
"If they do that they are miracle workers," Auckland said. "We say that at Lite that will take us five years."
THIS STORY IS ABOUT METRO MAKING MORE MONEY THAN THE DAILY MIRROR AND ARE LOOKING TO TAKE OVER THEIR CIRCULATION WITHIN 12-18 MONTHS. THE METRO ARE PLANNING TO APPEAL TO MORE AREAS AS WELL AS THE CURRENT 16 CITIES THEY TARGET AT THE MOMENT. METRO PLAN TO HIRE PEOPLE TO DISTRIBUTE THE PAPER TO CONSUMERS. PERSONALLY, I AM GLAD THAT THE METRO IS DOING WELL I HOPE THAT IT CONTINUES TO DO WELL RATHER THAN THE 'TRASHY' NEWSPAPERS OUT THERE LIKE THE SUN!!
The national freesheet Metro, which is owned by Daily Mail parent company Associated Newspapers, boosted its distribution to 1,358,890 in October, an increase of 10.6% from the previous month.
In contrast, the Daily Mirror, Britain's third biggest-selling daily, sold an average of 1,525,477 copies a day in October, a fall of 4.68% year on year.
Steve Auckland, the managing director of Associated Newspapers' free newspapers division, said today that Metro recently added 250,000 nationwide to its distribution and plans to further increase this in 12 to 18 months' time.
During this period it would overtake the Mirror, he said.
"We will do in this time either by us putting on copies or them losing copies," he added. "I think in the next 12 to 18 months."
Auckland revealed that the free morning paper's annual profit - which is shared with its publishing partners around the country - was "slightly higher" than £8m a year.
He did not disclose details of the freesheet's planned expansion, but said it would include new geographic areas over and above its current 16 cities.
However, it would not be signing deals with new distribution partners, he said. These include Associated's sister company Northcliffe, the Mirror's owner Trinity Mirror and MEN, part of the Guardian Media Group, owner of MediaGuardian.co.uk.
Auckland appeared to forecast that Associated would have to fight to retain its exclusive morning distribution contract on the London Underground when it expires in three years' time.
"We can hand distribute if we need to," he said, suggesting that even if Associated lost the contract to use Tube dump bins, Metro would employ the expensive tactic of hiring people to distribute the freesheet each morning.
Auckland is also responsible for London afternoon freesheet London Lite, which is fighting News International's the London Paper.
Auckland claimed that London Lite has a greater readership despite the paper's audited distribution trailing its rival by nearly 100,000 copies.
London Lite's revenue has "exceeded expectations", but the paper was years away from making a profit, Auckland said.
He expressed doubts about the London Paper's claim that it would move into profit in two years.
"If they do that they are miracle workers," Auckland said. "We say that at Lite that will take us five years."
THIS STORY IS ABOUT METRO MAKING MORE MONEY THAN THE DAILY MIRROR AND ARE LOOKING TO TAKE OVER THEIR CIRCULATION WITHIN 12-18 MONTHS. THE METRO ARE PLANNING TO APPEAL TO MORE AREAS AS WELL AS THE CURRENT 16 CITIES THEY TARGET AT THE MOMENT. METRO PLAN TO HIRE PEOPLE TO DISTRIBUTE THE PAPER TO CONSUMERS. PERSONALLY, I AM GLAD THAT THE METRO IS DOING WELL I HOPE THAT IT CONTINUES TO DO WELL RATHER THAN THE 'TRASHY' NEWSPAPERS OUT THERE LIKE THE SUN!!
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